LEVEL, the first Spanish airline to offer yoga and mindfulness content onboard

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The collaboration between the airline, QuiverTree Media and Caravan offers a new form of relaxation-based entertainment. LEVEL is the first Spanish airline to introduce this type of content on its aircrafts. With this initiative, LEVEL goes one step further in the personalization of the experience to satisfy all travel passengers.

"With this partnership, we offer a greater range of innovative and differential entertainment content on board, providing a comfortable flight experience, but, above all, personalized, entertaining and relaxed until you reach the destination" - Joan Martínez, Head of Customer Experience at LEVEL.

As Wi-Fi and constant connectivity have become integral parts of our daily lives, many people are starting to value disconnection, relaxation, and peaceful solitude more highly. In response to this global trend and desire to disconnect we are aware that the plane is a place where anyone can retreat and forget about the outside world and its hyper connection, LEVEL turns to CARAVAN to go one step further by offering: mindfulness onboard to help you disconnect.

LEVEL customers can now enjoy a new range of in-flight entertainment: a series of yoga videos and mindfulness sessions that are available on the airline's aircrafts thanks to the partnership with Caravan, the world leader in wellness content. In this way, LEVEL becomes the first Spanish company to offer this type of content to its passengers.

Now, on all LEVEL flights, extensive yoga and mindfulness content is offered free of charge, which also includes simple exercises, not only for long-haul flights, but for application in everyday life. Thus, the airline offers an alternative entertainment and the plane as a space and capsule of relaxation and disconnection to make the flight an immersive experience.

This wide range of wellness practices is presented in response to the recent trend of incorporating wellness habits into people's daily lives, allowing passengers the opportunity to view some simple practices on board. The partnership of LEVEL and Caravan, through QuiverTree Media, positions the airline as a pioneer airline in Spain by offering this type of content.

According to Joan Martínez, Head of Customer Experience at LEVEL: "With this partnership, we offer a greater range of innovative and differential entertainment content on board, providing a comfortable flight experience, but, above all, personalized, entertaining and relaxed until you reach the destination".

Lisa Wang, co-founder of Caravan Wellness, said: "We are delighted to partner with LEVEL and QuiverTree Media to deliver wellness to travellers during their flights. All LEVEL passengers now have easy access to wellness videos that will help them stay relaxed and stress-free. The partnership aligns with our mission to improve access to wellness for all. We believe the partnership will bring value to all of our companies and the passengers flying with LEVEL. Together, we can have a positive impact on the way people experience air travel."

LEVEL is IAG's low-cost, long-haul airline that began flights in June 2017. LEVEL offers a personalized and differential onboard experience at very attractive prices. LEVEL is IAG's sixth airline brand, alongside Aer Lingus, British Airways, Iberia, Iberia Express and Vueling.

About Caravan
Caravan is the #1 global leader in high-quality wellness video content. Caravan impacts millions of people by helping organizations, influencers, and leaders all around the world, to increase the power of their brand, create impact opportunities, engage new audiences, and develop healthier and happier communities. Caravan envisions a world where everyone can access all the best health, fitness, and wellness practices, techniques and rituals – no matter your age, income, or location.

About QuiverTree Media
QuiverTree Media is a world leading Content Services Provider (CSP) providing the latest in inflight entertainment media services to airlines globally. Our services reach millions of passengers in hundreds of destinations across the world. With global studio coverage, a powerful media team and powerful technical capabilities, QuiverTree Media supports airlines with content curation, advertising sales and technical lab support. We enable airlines to enhance their relationships with passengers using high quality, innovative IFE propositions delivered responsibly and cost-effectively. QuiverTree Media’s airline customers include leading full-service, low-cost and regional airlines around the world operating seat integrated, wireless and overhead IFE systems.

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Isabella Sexton
Caravan Wellness
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