Beautinow Seeks to Expand Niche Perfume Brand Partnerships

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Beautinow, the largest perfume distributor in Europe, aims to expands its portfolio of niche perfume brands. The company is actively seeking new partnerships.

beautinow bortnikoff

beautinow bortnikoff

It’s a shame how many newly launched fragrances fail. There are too many amazing fragrances that don’t see the light of the day, simply because their creators don’t have the know-how to market them.

Beautinow, the largest perfume distributor in Europe, aims to expand its portfolio of niche perfume brands. The company is inviting new perfumeries to join their family of exclusive fragrance vendors. “By teaming up with Beautinow, suppliers will have access to our large and fast growing European customer base,” says Beautinow. The Netherlands based company already has partnerships with niche brands such as Bortnikoff, Pierre Guillaume, Masque Milano, Olibere, Areej Le Dore, Frassai, and April Aromatics.

1000 Fragrances Launched Every Year
Finding success in the fragrance industry can be difficult. In fact, about a thousand new fragrances are launched every year, and only a few of them succeed to capture the attention of the perfume community. “It’s a shame how many newly launched fragrances fail. There are too many amazing fragrances that don’t see the light of the day, simply because their creators don’t have the know-how to market them,” says Beautinow.

Multi-channel Marketing Strategy
By executing a multi-channel marketing strategy, Beautinow allows even the smallest brands to gain visibility and traction. Its marketing channels include its online eCommerce storefront, newsletters, social media, influencer partnerships, drop-shipping partnerships, and its popular perfume magazine. "We first listen, and in discussion with perfumeries we will mutually determine the most suitable tailored distribution strategy."

Moreover, as a distributor of fragrances, Beautinow doesn’t only offer the fragrances through B2C retail channels. In discussion with the brand owner, it can also distribute wholesale perfumes in bulk through its network of perfume resellers.

Long-term Partnerships
Beautinow is looking for long-term partners who are passionate about creating unique fragrances that stand out from the crowd. “Perfume enthusiasts are always looking for something unique. Instead of just finding a single signature scent, they aim to create their own full wardrobe of fragrances.” Companies that offer unique fragrances are welcome to contact Beautinow for a successful long-term cooperation.

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S. Zhao