KeHE Names Neutral Foods 2023 Summer Show On Trend® Winner

Share Article

Neutral leading carbon neutral foods trend with organic milk offerings

Neutral Foods, the nation’s first carbon-neutral food company, announces its whole milk has been named by KeHE, a leader in natural and organic food distribution, as its 2023 On Trend® Best New Product in Dairy and Refrigeration.

Neutral offers whole and 2% organic cow’s milk and is “on a mission to reduce emissions,” as the company’s founding premise is to bring certified carbon neutral products to market allowing consumers a tangible way to reduce carbon emissions by the products they choose. “With KeHE's support, as well as now being available in Sprouts Farmers Market, Whole Foods Market, and many other regional locations, we make it easier for consumers to make a positive climate impact with every glass of Neutral milk,” said Marcus Lovell Smith, CEO, Neutral Foods. “For our mission and innovations to be recognized by KeHE with such a prestigious award is especially meaningful during this high growth phase of our company."

As part of KeHE’s commitment to innovation, the distributor is celebrating and recognizing select brands at the KeHE Summer Show for ingredients, innovation, taste, pricing, packaging, people, purpose-driven, and the brand’s story. Out of nearly 300 brand applications, KeHE’s trend innovation gurus selected 16 On Trend® winners for select categories. Neutral currently offers organic whole and 2% milk at more than 2,200 stores from coast to coast. It also has launched Half & Half in the Pacific Northwest and Los Angeles, as well as a new butter. Neutral partners with organic and pasture-raised family-run farms.

“Our business model is centered around helping solve the climate crisis by giving consumers everyday food choices that are wholesome, delicious, and carbon neutral," said Lovell Smith. “Dairy products are currently in more than 90% of U.S. households - Neutral is meeting consumers where they are right now.”

The 2023 KeHE Summer Show is exclusive to current registered KeHE suppliers and retailers. Retailers attending the show can discover and shop the 2023 KeHE Summer Show On Trend® winning products between February 1 to February 15, 2023 at

About Neutral Foods
Neutral Foods, the first carbon neutral food company in the United States, backed by Bill Gates founded Breakthrough Energy Ventures, offers carbon neutral dairy products nationwide. It’s on a mission to radically reduce the nearly 37 percent of global emissions the agriculture industry produces. Started in 2019 in Portland, Oregon, Neutral is a national brand that works directly with farmers to reduce the carbon footprint of dairy products - for good. Neutral has organic and conventional carbon neutral dairy solutions, including whole milk, 2 %, half-and-half, and butter. Neutral milk is available at Whole Foods Market, Sprouts Farmers Market, Target on the West Coast, The Fresh Market, Giant Eagle, Imperfect Foods, Fresh Direct, and several regional and local chains and independent grocers. Additional Neutral investors are Mark Cuban and David Adelman’s Darco Capital, which led a celebrity round of investors, including LeBron James, John Legend, and Questlove. Japanese firm Global Brain, its CVC partners Kirin Holdings Company, Limited and Norinchukin Bank, and Craig Shapiro of the New York-based Collaborative Fund have also invested in Neutral and its vision of a more sustainable food system.

About KeHE
KeHE Distributors, LLC (KeHE) is the largest, pure-play distributor of natural & organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better and bringing the next level of goodness, crazy GOOD™, throughout all aspects of its operation.

For more about KeHE, visit or check out our social media channels: LinkedIn, Instagram, Facebook, & Twitter.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Abby Roedel
1 917-209-5454
Email >