Magical Launches Teams: New Collaboration Features Help Companies Increase Productivity by 20%

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Amazon, Apple, Nike, DHL and hundreds of other companies drive business with Teams in Magical

Magical lets anyone automate repetitive work tasks instantly and boost productivity.

With Teams, everyone in the organization benefits from productive behaviors of their coworkers, which makes them just as successful.

Magical, a leader in automation technology, today launched Teams in Magical for companies and organizations. Teams lets workers instantly access productivity gains based on the behaviors of their team members, reducing the time spent on repetitive tasks like data entry, personalizing messages, and more. With Teams, workers get more tasks done in less time and boost their productivity by nearly 20 percent on average.

Teams builds on Magical’s offering for individual users by extending efficiencies and productivity to entire departments or groups of employees. All told, Magical has 500,000 users at 20,000 companies.

"We invested in Magical because it offers a simple solution to automating mundane tasks,” says David Thacker, General Partner at Greylock. “Magical eliminates about seven hours of work a week for one person, which is great. But multiply that for an entire team? That’s like unlocking a whole step change in productivity. Suddenly, your customer support team can answer an extra 20 percent of tickets by the end of the week. With the introduction of Teams, we believe the company will play a fundamental role in how all businesses get more done with less."

Hundreds of companies are already using Teams in beta, as remote work continues to increase globally. Teams’ customers include: Amazon, Vistaprint, DHL, The Economist, UPS, Allstate, Headspace, Mission Lane, Six Flags, Paramount, Freshworks, Airtable, Apple, ZoomInfo, Tinder, Nike, Home Depot, WebMD, Redfin, and more.

“Work teams often have one or two super productive people who power through a huge amount of tasks super quickly,” says Rosie Chopra, Co-Founder and COO of Magical. “With Teams, everyone in the organization benefits from productive behaviors of their coworkers, which makes them just as successful. Magical will suggest templates and workflows to everyone on the team based on the behaviors of the most productive coworkers."


  • Works across all apps

Instead of setting up message templates that only work within one app (such as Zendesk or Intercom), Magical works across every app. Set up templates in Magical and use them everywhere you work—in Zendesk, Intercom, emails, and even on your own internal sites. Magical can also automate tasks across apps, such as moving data from one system to another.

Magical is always present while you work, in-context, and easy to call up anywhere you need it. Use the in-context dropdown to find your message template or autofill your form. Only Magical offers ambient automation.

  • Messaging automation

Magical will automatically fill your message’s placeholder text with your recipient's information so you never have to copy-paste from another tab or deal with spelling mistakes.

  • User-generated variables

Magical allows you to label individual elements on any web page or web application. You can then pull these pieces of info automatically into any message, form, spreadsheet, or database.

  • Built for everyone

Magical is simple and easy to get started. You don’t need a developer, IT person or complex APIs. Just download the chrome extension and get started.

  • Priced for teams of all sizes

Magical team features are 100% free to use, for teams of any size.

Magical sees wide adoption in sales and customer service especially. Yanavuth Suos, a customer claims team leader at DHL, uses Teams to automatically transfer data from one internal system to another to quickly get estimated delivery times. He then set up his teammates with the same automation.

“You have to be quick at handling a claim in customer service,” Suos says. “Teaching the rest of the team a time-saving trick like this has been life-changing.”


Teams in Magical has three main collaborative components:

  • Shared message templates
  • Shared workflow automations
  • Shared variables

    Curate a Library of Shared Message Templates

Workers can share with teammates frequently used messages as templates that can be quickly expanded in Outlook, InMail, LinkedIn or anywhere they work.

    Share Workflow Automations

Magical helps users move data between tabs to speed up data entry into forms or sheets. Teams in Magical lets users share their faster workflow automations with their teammates.

“Imagine: you automate a task once, and then your entire team uses that same automation every day for years,” says Harpaul Sambhi, Co-Founder and CEO of Magical. “Based on the behavior of team members, Magical will automatically generate more productivity suggestions that benefit the entire group.”

    Label Elements on Any Web Page with Shared Variables

Magical variables are the “secret sauce” that allow teams to personalize their message templates faster and select which pieces of data they want to transfer into forms or spreadsheets. For example, a customer service team might want to identify the {First Name}, {Job Title}, and {Ticket Number} from their internal dashboards and use that information to instantly populate a response in a support ticket. Variables get instantly shared with your coworkers so everyone can put them into action.


Teams in Magical are easy to use for non-technical workers. No API integrations are required. Just download the free Google Chrome extension, sign up with your work email address, and start automating mundane and repetitive tasks immediately with your coworkers.

About Magical

Magical is a leading automation tool that lets anyone automate repetitive work tasks instantly and boost productivity. With no integrations, Magical can move data across any website to speed up workflows like messaging, data-entry, and more. Magical was founded by former LinkedIn and Atlassian executives. The company has raised $41 million from Greylock, Bain, Coatue, Lightspeed, SV Angel, Blank Ventures, Box Group, and others.

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Wendy Tanaka
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