Sogolytics Partners with SunWest Federal Credit Union to Elevate Company Culture

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SunWest Federal Credit Union has adopted Sogolytics’ feedback management software in an effort to improve both employee and member experience.

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“Our mission is to create a place where people feel they belong, and that mission extends to both our members and our employees."

Sogolytics, leader in feedback and experience management, is proud to announce a new partnership with SunWest Federal Credit Union, a longtime Arizona financial cooperative serving the greater Phoenix and Tucson communities.

Originally founded as “Phoenix Telco” by twelve telephone workers in 1937, SunWest has grown significantly since its humble beginnings over 85 years ago. Today the credit union has eight branches and 117 employees serving more than 50,000 members.

A culture-driven organization, SunWest has adopted Sogolytics’ feedback management software with the goal of maximizing employee engagement.

“Our mission is to create a place where people feel they belong, and that mission extends to both our members and our employees,” explained Katie DeFeo, Marketing Director at SunWest. “We want to use feedback to improve employee experience, optimize our culture, and continue to be an employer of choice.”

Additionally, SunWest plans to use member feedback to continually provide better experiences for the more than 50,000 individuals who comprise their credit union community.

“We’re thrilled to partner with SunWest and help them leverage employee feedback to power retention and provide better engagement,” said Laurie Flanders, VP of Strategic Sales at Sogolytics. “We also look forward to helping SunWest provide exceptional member experiences, which can be crucial differentiators that give community-based credit unions a competitive edge over legacy banks.”

Sogolytics feedback and experience management software is a powerful platform for collecting and acting on both employee and member feedback, in order to improve overall experience, satisfaction, and loyalty. To learn more about how Sogolytics can help support your team’s success, request a free demo.

About Sogolytics
Founded on the belief that better data leads to better decisions, Sogolytics, formerly SoGoSurvey, is on a mission to help make that data accessible to more teams. From customer experience initiatives to employee engagement and all points between, Sogolytics enables organizations to collect the feedback they need to make a difference while having their back every step of the way. Learn more at

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Melissa Krut