After proving the success of On-Stream advertising which utilizes the company's proprietary AI to better understand content and match an ad with the most powerful moments in video, CatapultX's rebrand reflects the future uses of the technology within the advertising industry and ultimately, further applications to understand, catalog, and take actions from video for customers in any industry.
NEW YORK, Feb. 22, 2023 /PRNewswire-PRWeb/ -- CatapultX, the scalable AI-powered video advertising solution, announced its name change to Qortex. CatapultX is known for its On-Stream™ scalable in-video ad experiences powered by its proprietary AI technology. The company's patent-pending technology automatically places advertising in real-time and offers the ability to match advertising to individual moments such as actions, events, feelings, or visuals of people and products across Web Video, CTV, and In-Game experiences.
Becoming Qortex more accurately reflects the company's continued ability to provide the deepest insights within video and its broader vision to use its proprietary AI to power standalone applications for learning and decision-making within the advertising industry and beyond.Qortex CEO and Co-Founder, Zack Rosenberg, said of the name change: "AI has always been core to our mission to achieve the deepest level of understanding of video and now is the time for our identity to reflect it. Our roadmap includes bringing tools to market to understand and take actions on video like never before."
As CatapultX, the company accomplished many things including a 2021 Programmatic Power Player of the Year award and was highly commended by The Drum for Best Use of Artificial Intelligence and Machine Learning in advertising.Qortex will continue to advance its capabilities for publishers and creators of video content, creating new video revenue streams across web, CTV, and in-game experiences. Additionally, Qortex will launch new tools to empower its partners to categorize, search, and connect experiences with video content, positioning itself for exponential growth in the years to come.
Media Contact
Zack Rosenberg, Qortex, 1 4109080336, [email protected]
SOURCE Qortex
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