A first-of-its-kind nationally representative study providing comprehensive insights into Black Americans' attitudes, beliefs, and behaviors now available to stream and download.
BURBANK, Calif., Feb. 28, 2023 /PRNewswire-PRWeb/ -- ThinkNow, a leading cross-cultural insights and research technology company, and Quantasy + Associates, a creative and digital marketing agency, just announced the release of Wave 4 of the Black Consumer Project focused on Black Americans' consumption of Media and Entertainment.
The Black Consumer Project, a joint effort between the two agencies, is a first-of-its-kind nationally representative study providing comprehensive insights into Black Americans' attitudes, beliefs, and behaviors. The Black Consumer Project aims to fill a critical gap in the market research industry by providing nuanced and intersectional insights into the Black American experience. The opinions of over 1,000 Black Americans and 500 non-Blacks articulate the narrative of one of America's most vibrant but often misunderstood consumer segments, one with $1.4 trillion in spending power.
The previous waves focused on identity and success, financial services, and health and well-being. An online streaming event, including a presentation of the data and a panel discussion with industry insiders, accompanied each wave. ThinkNow Co-founder & Principal Roy Eduardo KoKoyachuk and Quantasy + Associates EVP, Head of Strategy Melanie Williams presented the data. Award-winning journalist and creator Julian Mitchell moderated all panel discussions. Past panelists include:
- Wave 1: Identity – Diaundra Jones, Co-founder & CMO, 7th Ave, Dom Brown, Sr. Manager of Culture & Community, Instagram, and Rashad Drakeford, Global Head of Content Marketing, Robinhood
- Wave 2: Financial Services – Sheros Thomas, Trustee Bankston Farms, VP, Group Director, Quantasy + Associates, Jordan Awoye, Managing Partner, Awoye Capital, DonYe Taylor, Creator and Cultural Strategist
- Wave 3: Health & Well-being – Ashley Larkin, Psychotherapist & Head of Wellness, True Voice, Benyam Tesfai, Direct of Client Partnerships, Quatansy + Associates, Dr. Monique Hedmann, MD, MPH, Resident Physician, Dept of Family Medicine, Harbor-UCLA Medical Center.
The final wave, Media & Entertainment, was presented to a live audience at The Gathering Spot in Atlanta, Georgia, on February 2, 2023. A panel discussion followed a presentation of the data. Panelists included: Will Campbell, CEO and Co-founder, Quantasy + Associates, Deniese Davis, Producer, Insecure TV Show, and CEO/Founder of Reform Media, and Rae Holliday, Media Personality and Talent & Influencer Manager for iOne).
"Any brand that is truly interested in connecting with Black Americans needs to understand their unique experiences and perspectives. The insights from this study will be invaluable for brands looking to build strong and authentic relationships with Black consumers," says Roy Eduardo Kokoyachuk.
"Combined spending by Black American households is increasing and outpacing the growth rate of White households. With this much opportunity on the table, it's critical for marketers to understand the unique perspectives and behaviors of this often-misunderstood segment. This study is uncovering keys that can unlock those doors, " adds Melanie Williams.
The Black Consumer Project is generating significant interest from a range of industries and is poised to become a leading resource for brands seeking to better understand and connect with Black American consumers.
Black Consumer Project LIVE from Atlanta and recordings from previous waves are now available to stream at no cost on Quantasy's Q3 platform. The research reports are also available to download. Click to watch and download here.
Media Contact
Sridhar Shenoy, ThinkNow, 1 818-843-0220, [email protected]
SOURCE ThinkNow
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