Obsess Partners with Corona® to Launch Brand's First Virtual Clubhouse
Golf-Themed Immersive Brand Experience Allows Visitors to Purchase Corona via Instacart and Drizly. Visitors Can Enter Sweepstakes for a Chance to Win a 6-Day Trip for 4 to the 2023 U.S. Open
NEW YORK, March 7, 2023 /PRNewswire-PRWeb/ -- Obsess, a leading experiential e-commerce platform enabling brands to create immersive virtual stores, announces a partnership with Corona® to launch the Corona Premier Virtual Clubhouse. The golf-themed immersive virtual experience invites visitors ages 21 and older to enter a sweepstakes for a chance to win a grand prize trip for four to the 2023 U.S. Open in Los Angeles in June or an instant win prize consisting of golfing apparel and merchandise. The virtual experience is the first in a series that the brand will be launching throughout the year, including summer and holiday activations.
"Corona is excited to partner with Obsess to create virtual, immersive brand experiences to interact with our consumers in an engaging new way," said Alex Schultz, Vice President, Brand Marketing, Corona. "We're teeing off with the Corona Premier Virtual Clubhouse to connect with fans off the green, but we'll be updating the Corona world all year long with new content, experiences and more. We know consumers are spending more and more time online, so this platform provides another touchpoint to meet them where they are."
Corona Premier Virtual Clubhouse visitors 21+ can navigate the interactive environment to order Corona Premier and the brand's other cervezas via Instacart and Drizly and at other local retailers. Visitors can play a matching game to get a discount code for Corona apparel and accessories and learn about the Corona Premier flavor profile, suggested food pairings and recipes.
"We're thrilled to partner with Corona Premier to launch this virtual clubhouse experience that brings the excitement of golf to life online in new ways," said Neha Singh, Founder and CEO of Obsess. "This experience will give visitors a chance to learn about and purchase Corona Premier and the whole Corona family of brands, play games and enter a sweepstakes for a chance to win an unforgettable beach getaway prize including tickets to the U.S. Open in LA."
The sweepstakes grand prize consists of a 6-day, 5-night trip for the winner and up to three friends to attend the 2023 U.S. Open in Los Angeles, California, June 14–19, 2023, including round-trip economy air transportation, 5 nights' beach house rental accommodations, tickets to the tournament, and $4,500 in spending money.
NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Instant Win Game is void in New Jersey; Sweepstakes/Instant Win Game is void where prohibited. Starts 10:00 AM ET on 3/1/23 and ends 11:59 PM ET on 4/30/23. No alcohol awarded with prizes. For complete details, see Official Rules at CoronaUSA.com.
About Corona
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca, and Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona embodies "La Vida Más Fina" or "The Fine Life" as a modern expression of the brand's lifestyle. The refreshing flavor and carefree attitude of Corona Extra holds a respected place in U.S. culture as the #1 most loved beer brand.
About Obsess
Obsess is a leading experiential e-commerce platform that enables retailers to create immersive, branded, discovery-driven virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the thumbnail grid into a visual, interactive, social and highly engaging experience. The company is headquartered in New York City. For more information, please visit ObsessAR.com or email mailto:[email protected] [[email protected] __title__ null].
Media Contact
Danielle Poggi, Berns Communications Group, 1 2129944660, [email protected]
SOURCE Obsess
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