Current Partners With URLgenius to Accelerate Ecommerce Marketplace Traffic for Brands
The move will bolster the technology powering Current’s influencer marketing platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital channels. URLgenius’ patented deeplink marketing tools reduce friction for consumers in their journey from social platforms to online marketplaces.
“Removing friction in the customer journey from product discovery to purchase is a key consideration for brands,” said Current President Trygve Jensen. “We’re excited to partner with URLgenius to help consumers get to product listings even faster.”
Current’s platform helps brands build high-impact ambassador programs from millions of creators, produce authentic content at scale, measure influencer-driven sales and return on spend, and manage creator payouts. Global brands—including Spotify, Oura Ring, and Olive and June—already leverage Current to drive accelerated traffic and conversion for their products online.
"Combining Current with URLgenius delivers a powerful solution for brands that want to quickly scale their marketplace revenue via social media," said Founder and CEO of URLgenius Brian Klais. "We look forward to working with the Current team as we propel brands to new heights of revenue growth and measurable ROI."
As the leading codeless platform for linking into and out of brand and social apps, URLgenius is trusted by thousands of marketers around the world with support for over one billion marketplace and social app screens. Brands using URLgenius links in their social media campaigns for marketplaces are driving 2-5x higher revenue when compared to regular marketplace web URLs while affiliates are seeing the same results in the form of increased commissions.
In addition to an immediate, measurable boost in sales, URLgenius links also drive remarketing opportunities as attribution tags (brand or affiliate) are passed into the retailer's app. The increase in consumer interest signal multiplies funnel opportunities leading to increased sales velocity and even higher on-site product rankings over time.
For more information on URLgenius’ industry leading app linking platform, visit urlgenius.com.
About URLgenius
Founded in 2014, URLgenius is the leading patented, codeless app deep linking platform trusted by brands and agencies around the world including JTV, ShopHQ and Lumineux. Designed for marketers, URLgenius app links create seamless customer experiences from any marketing channel into any app or between apps resulting in higher conversion, engagement, and revenue. Learn more at urlgenius.com or [email protected].
About Current
Founded in 2019, and acquired by Pattern in 2022, Current is a leading solution for brands looking to build their ambassador programs, maximize their influencer marketing, and increase their revenue. Global brands—including Spotify, Oura Ring, and Olive and June—depend on Current to drive accelerated traffic and conversion for their products online. Learn more at current.tech.
About Pattern
Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth on D2C websites and across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
Media Contacts
Dallin Hatch
Head of Global Communications
Scott Allan
Chief Marketing Officer
Scott Allan, URLgenius, http://urlgenius.com, 1 9175421010, [email protected]
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