Buyer Experience Consultancy Empire Selling Announces Its Rebrand as Numentum

Empire Selling Rebrands To Numentum, Bringing Buyer Experience To The Forefront Of The Connected And Empowered Enterprise

RUMSON, N.J., May 15, 2023 /PRNewswire-PRWeb/ -- Empire Selling, the leading B2B buyer experience (BX) consultancy, has announced the rebranding of its organization as Numentum in response to the increasing role of the entire organization in driving revenue momentum.

Prior to the rebrand to Numentum, Empire Selling's legacy of sales training equipped and up-skilled B2B sales teams to sell effectively in the new digital world via social media and digital tools. In the course of training salespeople, Numentum Founder and CEO Dan Swift soon noticed a glaring discrepancy in how companies could and should be approaching potential buyers.

According to Swift, "Technology companies have enabled sales and marketing organizations to inundate buyers with an absurd volume of unsolicited messages across a multitude of channels. With buyers tuning out and companies ramping up activity in response, the bombardment interrupting the lives of today's B2B buyers is unacceptable."

"Numentum puts BX at the heart of the sales process, fostering long-term relationships to drive business growth through an approach that delivers value at every stage of the buyer's journey," notes Swift. "The future of business is the Connected and Empowered Enterprise: a company that has fully integrated and connected its people, processes, and technologies to exceed buyer expectations."

"Our business growth over the past few years has significantly outpaced perceptions of who we are and what we do. While that's a great problem to have, we couldn't be more excited to launch a new brand that truly represents the heart of the company's mission," says Numentum Chief Marketing Officer Rebecca Takada.

"Revenue is a shared responsibility among everyone in the organization, not just sales and marketing. When you connect cross-functional teams and empower them to take ownership of their own brand and understand how their role benefits the greater revenue engine, the company literally sells itself. This is how Numentum helps, and now our brand accurately reflects that."

Today, Numentum draws its name from the new momentum it brings to global go-to-market teams that understand their most important brand asset is their people.

"I am proud to bring the Numentum vision to life. It's more than just a name and brand appearance change. We're committing to providing companies with a new way of doing business—one in which all employees play a role," Swift says.

For more information, contact:
Rebecca Takada, Chief Marketing Officer
Email: rebecca [at] numentum.com

About Numentum
Numentum is a buyer experience consultancy built for the digital era. We partner with growth-oriented organizations to advance the effectiveness of their buying experience and deliver the revenue momentum their leaders need to confidently achieve their goals in today's challenging business environment. Numentum has helped leading global enterprises like Vodafone Business, SAP, Broadcom, and RELX equip and inspire their go-to-market teams to be successful in the new digital buying environment. For more information, visit numentum.com.

Media Contact

Rebecca Takada, Numentum, 1 9179511069, [email protected]

SOURCE Numentum