Zen Media Announces 2023 Partnership with BYU PR Intelligence Lab
DALLAS, TX and PROVO, UT (PRWEB) June 27, 2023 -- Zen Media (Zen), the award-winning B2B marketing and public relations firm, and Brigham Young University PR Intelligence Lab (BYU) are proud to announce a partnership that will provide best-in-class analytics and data-driven insights for Zen’s clients, while offering real-world experience for students in the BYU Public Relations Program. Zen and BYU have worked together on select projects since early 2022, and are now expanding the offering by formalizing their partnership.
“We are very excited to partner with the PR Intelligence Lab at BYU,” said Zen Media CEO Shama Hyder. “The BYU team provides our clients not just with high-level data but quantifiable ROI. This allows us to honestly say we are one of the most data-driven agencies in the world, and it isn’t just lip service. This relationship further exemplifies Zen’s commitment to helping our clients quantify their results for all stakeholders.”
“The passion that both BYU and Zen have for meaningful analytical insight into PR make this partnership a natural fit,” said Devin Knighton, Faculty Director, BYU PR Intelligence Lab. “We are eager for students to draw insights and create strategies from multiple communication channels. The Intelligence Lab is inspired by initiatives driven and adopted by the world’s top media companies. This collaboration with Zen gives us unlimited potential to provide our students with valuable real-world experience as they embark on their PR careers.”
With this partnership, Zen clients will now receive top-level reporting, while the students of the BYU Communications Department will obtain real-world marketing and public relations experience as part of their education. The team at BYU will provide data and analysis for each of Zen Media’s services, including earned media, social media, search, and other communication activities. Each report will be catered to the client’s specific needs and will inform their audience, messaging, and channel strategies.
About Zen Media
Zen Media is an award-winning B2B PR and Marketing agency. The company was founded by CEO Shama Hyder in 2009 as one of the first digital marketing companies to address the unique challenges of the social media age. Since then, the company has evolved to serve technology-driven B2B brands looking to maximize their key moments, drive demand, and—ultimately—drive dollars. Clients see an average of 96.2% increase in demand gen and a 63% lift in sales after working with Zen.
About BYU PR Intelligence Lab
The BYU PR Intelligence Lab prepares students for the world of public relations. In a mentored environment connected to courses, students gain skills, become data literate, learn client relations, and rise to leadership positions as they engage in hands-on training and client projects. The Lab strives to make a difference in the world and likewise works with organizations that value social impact. Students in the lab create data-driven and strategic public relations deliverables for clients in the community and nationwide.
Media Contact
Emmi Buck
[email protected]
Emmi Buck, Zen Media, https://zenmedia.com/, 1 2532976311, [email protected]
Share this article