Franchise FastLane Secures Acquisition of Raintree Franchise Growth
OMAHA, NE (PRWEB) July 10, 2023 -- Franchise FastLane, the leading turnkey franchise sales organization for emerging franchise brands, has announced the acquisition of Raintree Franchise Growth, a firm specializing in full-service brand development for franchisors. The acquisition was completed on Friday, June 30 and the Raintree brand will become a division of the Franchise FastLane portfolio with backing from Southfield Capital.
“In the effort to apply a comprehensive approach to the lifecycle of emerging franchise brands, this acquisition is an opportunity to help even more franchisors grow and exit,” said Carey Gille, CEO of Franchise FastLane. “We’ve always had deep respect for the Raintree team. Now that we’re aligned, we will be in a position to deliver even more for both our brand and consultant partners through an unmatched messaging, marketing, and branding experience. In combining the strength and expertise found in each of our organizations, we’re looking to provide innovative new service opportunities for expanded franchise development and other franchisor-related services.”
Both Franchise FastLane and Raintree rely on lead generation provided by multiple franchise brokerages and consultancies and will continue to do so. Both Franchise FastLane and Raintree intend to enhance and strengthen these valuable relationships by continuing to provide these partners with best-in-class branding, messaging and collateral, as well as innovative new technology and marketing solutions.
“With this partnership, two of the biggest names in franchise development have partnered together to bring further value to the franchise industry,” said Brent Dowling, CEO of Raintree. “This is a big move, for not just us and our franchisor partners, but for future and current franchisees leveraging franchising as a pathway to wealth creation and community building.”
This acquisition is expected to generate additional interest from highly valued elite franchise brands looking for sales, development, and responsible accelerated growth. Both Franchise FastLane and Raintree will retain ownership of the current brands operating under each of their respective organizations.
About Franchise FastLane
Franchise FastLane provides outsourced franchise development services to emerging franchisors. It manages the entire franchisee sales lifecycle from initial lead generation to prospect qualification through to deal closure. FastLane works with franchisors to perfect their discovery process, bring qualified franchisee leads and drive explosive growth. The company leverages a rigorous diligence and onboarding process, industry-leading technology platform, and exceptional sales executives to drive successful franchise development for its franchisor clients, nine of which have been acquired by private equity groups. Franchise FastLane was founded in 2017 in Omaha, NE by Ryan Zink and Carey Gille, making 2023 the company’s sixth anniversary. To date, Franchise FastLane has impacted over 5,500 communities. For more information, please visit http://www.franchisefastlane.com.
About Raintree Franchise Growth
Now in their 10th year of business, Raintree partners with emerging franchise brands to help grow them into national successes. Raintree takes on all facets of the franchise development program, everything from design to digital lead generation, consultant network management, and of course, franchise sales. This allows the founders and executives of the brands Raintree partners much more time to focus on improving their business model and franchise support program. To date, eight of Raintree’s brands have been acquired by private equity groups. In Raintree’s short history they have awarded over 2,500 franchises and have taken 12 franchise brands across the 100-unit mark, all while impacting over 3,000 communities. For more information, please visit http://www.raintreegrowth.com.
About Southfield Capital
Southfield Capital is a private equity firm that invests in high-growth, lower middle market companies in the outsourced business services sector. The firm targets companies with $4–15 million in EBITDA and partners with management to scale the business through a combination of organic and acquisition growth strategies. For more information, please visit http://www.southfieldcapital.com.
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Jeff Cheatham, Creative Content, LLC, http://www.creativecontent-llc.com, 1 9729616171, [email protected]
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