Binkey is Selected for Award-Winning Mastercard Start Path Program
WASHINGTON (PRWEB) July 19, 2023 -- Binkey, the first SIG-IS certified payment service for FSA/HSA payment processing dedicated to online businesses, today announced that the company has been selected for the Mastercard Start Path Program, an award-winning program that was created to enable technology companies to scale and grow through access to Mastercard's technology expertise and innovative solutions.
“We are honored to be welcomed into the Mastercard Start Path program,” said Obiaku Ohiaeri, Founder and CEO of Binkey. “As the commerce landscape and healthcare industry continue to rapidly evolve, we’re thrilled to collaborate with industry leaders as we define the future of healthcare consumer payments.”
Each year, Americans forfeit $3 billion due to unused FSA funds. Binkey empowers consumers to easily identify and pay for eligible products online using its one-of-a-kind health wallet (like PayPal for your health). Binkey makes it easy to use and manage pre-tax health benefits like FSA and HSA for better health. Serving businesses, individuals, families, and benefit administrators, Binkey is helping its customers find more value in their FSA/HSA benefits.
Through Start Path, Mastercard opens its doors to high-potential fintech startups that share in its mission to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. It provides startups with access to hands-on mentoring, co-innovation opportunities and engagement with Mastercard’s global network of banks, merchants, partners and digital players to help scale their business.
“My vision for Binkey is that by unlocking benefits, people feel empowered to seek preventative care and adopt proactive health management options, preventing more progressed health conditions in the future”, said Ohiaeri.
Mastercard has engaged 360 startups from 49 countries through Start Path since the program was founded in 2014. Today, many of these companies are entering the public markets, reaching unicorn status and entering extended commercial engagements with Mastercard and its customers.
About Binkey
Binkey is an impact-oriented fintech company that builds digital and analytics solutions designed to empower millions to save billions on healthcare. The company specializes in analyzing item-level purchasing data, authenticating FSA/HSA eligible purchases, processing payments, and streamlining reimbursement. For our merchant partners, the platform allows them to offer a way for their customers to maximize their health benefits while shopping for health-related products at their store, financially empowering people to proactively seek care. Binkey, which stands for benefits and incentives key, received the Special Interest Group for IIAS Standards (SIGIS) certification in December 2022. Learn more at http://www.joinbinkey.com.
Melanie Anderson, Pitch Public Relations, http://www.pitchpublicrelations.com, 1 480-225-7148, [email protected]
Share this article