Beringer Capital Portfolio Company Perform[cb] Strengthens Technological Expertise with Acquisition of Bay42
TORONTO CANADA (PRWEB) July 24, 2023 -- Perform[cb], a leading performance marketing company, proudly announces the completion of its highly anticipated acquisition of Bay42, a Bosnian based tech and development company.
Since Beringer Capital’s acquisition of Perform[cb] in April 2021, advancing the company’s technological expertise has been key to the firm’s strategy and growth roadmap. This strategic move not only marks the official merger between these two tightly integrated partners, after a long-standing exclusive relationship, but solidifies vertical integration in delivering Perform[cb]‘s outcome-based marketing solutions to customers.
"Perform[cb]’s acquisition of Bay42 fortifies a partnership that will empower Perform[cb] to deliver even greater innovation for customers and provide the efficiency required to keep pace with their strategic plan,” said Gil Ozir, Managing Partner at Beringer Capital. "We are thrilled about the potential this acquisition unlocks and the continued success it brings to both Perform[cb] and Bay42 on their shared journey of growth and excellence."
Bay42 has been Perform[cb]'s dedicated, 'offshore’ development team since 2015, responsible for building, maintaining, and upgrading the company’s proprietary and patented platform. The acquisition of Bay42 now enables Perform[cb] to maintain greater control over the development process and solidifies dedicated technology resources to meet the company's evolving needs.
"I am thrilled to announce the official acquisition of Bay42's powerful tech team in Bosnia," said Erin Cigich, CEO at Perform[cb]. "We’ve been working exclusively with Bay42 for years and this merger formalizes our valued partnership so that we can continue to have the highest quality development to deliver the best service to our clients."
Perform[cb] remains firmly committed to innovation, integrity, and client-centricity. This acquisition represents a significant leap forward in the company's growth trajectory, reinforcing Perform[cb]'s position as a tech-enabled industry leader and setting the stage for the company’s continued success.
For more information about Perform[cb] and its comprehensive suite of performance marketing services, please visit http://www.performcb.com.
About Perform[cb]
Perform[cb] is a distinguished performance marketing network that specializes in delivering outcome-based marketing solutions. With a steadfast commitment to innovation and client success, Perform[cb] empowers businesses with a comprehensive suite of services, leveraging cutting-edge technology and a highly skilled team to drive unparalleled results.
About Beringer Capital
Beringer Capital is a private equity firm specializing in the rapidly evolving media, marketing services, commerce, data and technology sectors. The firm leverages its financial and intellectual capital to invest in middle-market companies that are strongly positioned to benefit from the accelerating trend toward digital transformation. Beringer’s collaborative approach, as well as its strong track record with add-on acquisitions, helps visionary leadership teams to deliver exceptional customer experience and achieve impressive results.
Chantel Lewis, Beringer Capital, https://www.beringercapital.com, 1 6478979544, [email protected]
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