Monterey County CVB and Kind Traveler Empower Travelers to Give Back While They Travel

Share Article

A new partnership generates positive community impact in Monterey County, offering rewards and exclusives to incentivize travelers

“Rancho Cielo is about hope and opportunity. Our goal is to end the cycle of poverty and help facilitate a better path for the youth in Monterey County who have faced many barriers to success,” said Chris Devers, CEO of Rancho Cielo Youth Campus.

Kind Traveler is pleased to announce the launch of a new partnership with Monterey County Convention & Visitors Bureau (MCCVB) designed to advance responsible travel in Monterey County. The initiative emboldens travelers to make a positive impact through charitable donations with every hotel booking they make on Kind Traveler. Just in time for the holiday season, travelers will have the opportunity to give back while they travel to promote community prosperity through sustainable travel to Monterey County. Spearheaded by Visit California, the partnership will benefit Rancho Cielo Youth Campus, a local non-profit that provides resources to underserved and predominantly Latinx youth.

“Travel to Monterey County has always been inspirational and visitors can’t help but take some of that inspiration with them,” said Rob O’Keefe, president & CEO of MCCVB. “We are thrilled to partner with Kind Traveler to enable visitors to not just take that inspiration with them but to leave a direct and positive impact on the local community behind. Monterey County has long been a leader in sustainable travel and this partnership brings a new meaning to responsible travel and community prosperity.”

Kind Traveler extends a unique opportunity to contribute to the success of the community, incentivizing visitors to travel while giving back, ultimately leaving the destination better than they found it. 97% of travelers wish to see their travel dollars making a positive impact in the communities they visit (Kind Traveler 2022 Impact Tourism Report). The ever-evolving selection of renowned hotels includes Big Sur’s Post Ranch Inn, Carmel Valley’s Bernardus Lodge & Spa and The Sanctuary Beach Resort in Marina. The Give + Get hotel booking platform duals as an educational platform, allowing travelers to unlock exclusive offers with a $10 or more donation. 100% of donations are given to Rancho Cielo. Travelers will receive positive impact metrics with every booking to learn exactly how their travel dollars are supporting the local community along with local neighborhood guides to inspire conscious travel. With Rancho Cielo, a $10 donation will cover 1/3 of the cost per day of a young person’s education.

Rancho Cielo primarily serves Latinx youth that were unsuccessful in traditional high school settings for various reasons, including food insecurity, homelessness, overcrowded homes and social-emotional distress without adequate coping mechanisms. With a belief every young person has the opportunity for success, Rancho Cielo invests by providing diploma education, vocational training, counseling and life skills development in a safe and affirming environment at the 100-acre campus in the Salinas Valley. Rancho Cielo’s Drummond Culinary Academy is tailored to students with aspirations in the culinary and hospitality industry, offering classroom training and hands-on work experience.

“Rancho Cielo is about hope and opportunity. Our goal is to end the cycle of poverty and help facilitate a better path for the youth in Monterey County who have faced many barriers to success,” said Chris Devers, CEO of Rancho Cielo Youth Campus. “Hospitality is a vital industry in Monterey County. Our real-life training programs prepare students to begin a successful career here at home, with plenty of opportunities for job placement and advancement.”

A Kind Destination: Monterey County
Monterey County’s postcard beauty is situated on 99 miles of the Pacific coastline, just two hours south of San Francisco. Home to over 25 state parks, beaches and nature preserves, the county boasts 18 weekly farmers markets, 81 businesses certified by Monterey Bay Area Green Business Program and a municipal Climate Action Plan to reduce emissions by 15% below 2005 levels.

Kind Traveler offers travelers to book a stay with recognized hotels including:

  • Post Ranch Inn (Big Sur)
  • Bernardus Lodge & Spa (Carmel Valley)
  • The Sanctuary Beach Resort (Marina)
  • Alila Ventana (Big Sur) Coming Soon

The Impact of Rancho Cielo Youth Campus Rancho Cielo works with students to help them acquire the remaining credits they need to get their high school diplomas while taking a hands-on approach to gaining skills in a vocational training program. They place a major focus on achieving health and social-emotional well-being and creating an atmosphere where students can develop prosocial desires, a future orientation, enhanced health and self-esteem and a connection to the community. Expected measurable results include:

  • Students will have an attendance rate of 85% or higher and graduate with a high school diploma at a rate of 90% or higher for all eligible 12th graders.
  • 100% of students successfully transition into college, a career, or other post-secondary training.
  • The current recidivism rate will decrease by 10% each year over the next five years.

Visit California & Kind Traveler Partnership Infusing tourism with the principles of stewardship is the key to the longevity of travel in California. One of the ways Visit California is encouraging travelers to embrace responsible travel is through a state-wide destination stewardship partnership with Kind Traveler. The partnership aims to create new pathways for travelers to embrace sustainable and regenerative travel through Kind Traveler’s Give + Get booking and education platform that brings together partnerships with eight DMOs, 36+ hotels and 15 local, destination-specific charities in California. Each selected charity is tied to the destination’s sustainability goals as well as to the UN Global Goals – and is essential to the destination’s well-being and future.

For downloadable images, please see our media gallery here, or reach out to for additional images.

For more information on how travelers can #TravelKindly to Monterey County, visit or

Media Contacts:

Kind Traveler Media Contact
Jessica Blotter

MCCVB Media Contact
Emily Evans

Kind Traveler, a women-and-veteran-owned public benefit corporation, is the world’s first socially conscious Give + Get hotel booking and education platform that empowers travelers to positively impact the communities they visit. Recognized with global awards from Fast Company, Travel + Leisure, Newsweek, Lufthansa Innovation Hub and UNWTO, Kind Traveler represents Kind Hotels and tourism boards in 22 countries and 150+ destination-specific charities globally. Visit us at and follow us on Facebook, Instagram, Twitter and LinkedIn.

The Monterey County Convention & Visitors Bureau (Monterey County CVB) is a 501c6 non-profit organization that drives safe and responsible tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The MCCVB is a partnership of the hospitality community and local governments that aims to generate community prosperity for Monterey County through responsible promotion and growth of the tourism economy. Travel spending in Monterey County was $2.5 billion in 2021, supporting 21,600 jobs and generating $264 million in state and local tax revenue that directly benefited the community. For more information, visit and follow us on Facebook, Instagram and Twitter.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jessica Blotter
Follow >
Kind Traveler
Like >