Paro Shares How to Achieve Greater Work-Life Balance in 2023

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Knowledge workers increasingly embrace the freelance economy for flexibility, autonomy, and meaningful work

The most common New Year’s resolutions typically involve ways to improve personal well-being and happiness. For those looking to make life changes beyond setting exercise or diet goals (research shows 43% of people give up resolutions by February), there’s another way to reduce stress and improve work-life balance - start freelancing!

Paro, a Chicago-based startup disrupting the way companies access on-demand financial expertise, shared research showing that knowledge workers deem a healthy work-life balance more important than compensation. Freelancing affords the flexibility to do many of the things people want to do when they make New Year’s resolutions. Seventy-six percent of survey respondents cited schedule flexibility as a top reason for freelancing.

“The freelance economy is ready to welcome professionals who want to take their careers to new heights but also seek the flexibility to work remotely, spend time with family and friends, or do whatever fills their cup,” said Anita Samojednik, CEO of Paro. “One of the great benefits of freelancing is that it’s something you can test out before you fully dive in.”

Paro’s research found the thing that bothered knowledge workers the most about their current job was stress (35%), followed by feeling unappreciated (28%) and boredom (26%).

To learn more about the freelance economy and how becoming an expert with Paro can help you keep your New Year’s resolution, visit

About Paro

Paro is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools, and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.

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Amanda Guse
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