Award-Winning Firm The Brand Agency Announces Expansion of New York City Operations

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After marquee client wins and heightened demand for integrated PR services in the East Coast, The Brand Agency will expand its footprint with key hires and a new office location in Flatiron District

Full-service public relations and communications firm, The Brand Agency is pleased to announce the expansion of its East Coast operations. The full-service hub in New York City will operate out of a new office in the Flatiron District. This Manhattan location is an outpost for the West Coast-founded agency as it seeks to better service East Coast-based clients in 2023.

At the helm of this expansion is the agency’s East Coast Vice President, Kat Edwards who aims to strengthen The Brand Agency’s New York presence and service the growth of their roster of East Coast-based clients. Edwards, who built her career in entertainment and lifestyle PR, joined The Brand Agency in 2016 and has spearheaded numerous national campaigns for the company's marquee clients, including  HBO, Playboy, Covergirl, ColourPop Cosmetics, Disney, and Motorola. This move will enable the firm to attract new brands and work more closely with current clients headquartered in the greater New York metropolitan area, as well as service tent-pole events like New York Fashion Week, Governors Ball, and Tribeca Film Festival with a local team. This strategic initiative is part of the agency’s expansion plan and closely aligns with the continued growth of its hospitality, lifestyle, fashion, and beauty sectors.

The Brand Agency opened its doors in 2015 under the leadership of PR veteran and CEO Priscila Martinez, with decades-long experience servicing clients that range from successful startup organizations to Fortune 500 companies. The award-winning team navigates brands and thought leaders through the ever-changing media landscape with public relations and creative communications’ best practices. Under the guidance of Martinez, the team has successfully launched campaigns for brands such as LVMH, Amazon, Netflix, and Hulu, amongst many others. With offices in Los Angeles and New York, the firm’s female-led team has been heralded with many accolades, including Inc. Magazine’s “2022 Best in Business” list in the Communications category and has been labeled by PR News as an Agency Elite Top 100 alongside many more recognitions.

“Formally expanding our footprint was a natural progression for our firm,” says The Brand Agency Founder and CEO, Priscila Martinez. “This move positions ourselves to better service our clients with a native NYC team.”

Under Edward’s leadership, The Brand Agency anticipates further growth across its NY client-based portfolio with a heightened focus on those brands needing strategic guidance and creative storytelling to help grow revenue and expand brand awareness.

“Since the agency’s inception, we have placed client satisfaction at the top of our values list,” says East Coast Vice President Kat Edwards. “Being closer to our East Coast clients and arming them with a native best-in-class team is a continuation of that core value. The steady growth of our client list created this need for expansion. I am honored to be spearheading this award-winning team in New York City.”

About The Brand Agency
The Brand Agency is an award-winning, full-service creative communications and public relations firm. The firm's teams specialize in events, traditional media outreach, influencer relations, executive visibility, and corporate communications. The minority-certified, all-female team has serviced companies, including LVMH, Amazon, Disney, and Motorola, and is part of an agency network that includes 1795 Communications and Vicaria Multicultural.

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