“Whether in the hospital or at home, there is no more immediate and helpless feeling than the inability to feed your child. My husband and I faced this with our daughter and I want to ensure other families have the options and support we did not have."
PORT ST. LUCIE, Fla. (PRWEB) January 12, 2023
LactaLogics, a company focused on human milk-based nutrition for at-risk infants, announced today the appointment of Jackie Martin as its new Vice President of Communications. Martin has provided digital marketing, communications, and strategy consulting to LactaLogics since March 2020 and is now transitioning to a full-time role within the company.
In her new position, Martin will not only have accountability for the development of LactaLogics communication strategy, but will help lead the organizational strategic planning process, playing a key role in building the company’s global brand as they bring their products to market.
"Communications is more than what we say as a company. It ensures that everything we do aligns with our company mission, bringing more human milk to babies," said Glenn Snow, CEO and co-founder of LactaLogics. "Although Jackie has extensive experience in navigating complex business challenges, her strength is aligning departments around a shared vision while defining the necessary steps to get there. I'm thrilled to see her leverage her deep business experience to operationalize our mission and take our marketing and innovation to the next level."
“Whether in the hospital or at home, there is no more immediate and helpless feeling than the inability to feed your child. My husband and I faced this with our daughter and I want to ensure other families have the options and support we did not have,” shared Martin. “LactaLogics will be able to empower parents and clinicians with an expanded toolkit, impacting the health of families for generations. It’s an honor to be a part of such a special movement.”
Over her 18-year career, Martin has led award-winning strategic initiatives for over 30 of America's leading healthcare, pharmaceutical, and food brands.
Most recently she served as Principal at Branch Strategy, a strategy-only consultancy she founded, helping organizations unify their marketing, operations, and technology teams through a customer-first approach. Previously she held key, high-growth leadership roles at Bounteous and FICO.
LactaLogics is on a mission to improve the lives of the world’s smallest, most vulnerable patients. Dedicated to purpose-driven, transparent, and collaborative practices, they combine innovative technology and holistic donor care so all premature infants can have access to an exclusive human milk diet. LactaLogics is located in Port St. Lucie, FL.