Wolverine Football Alum Jamie Morris Launches the Stadium & Main Collective NIL App for University of Michigan Student-Athletes, Supporters and Fans

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The Stadium & Main Collective fosters and develops local and national NIL opportunities for the University of Michigan student-athletes in cooperation with sponsors. The high-tech approach also offers Wolverine fans unprecedented access to athletes from all 32 sports via the web platform and (iOs/Android) mobile app. Athletes choose which services they want to provide, set the pricing, and can accept or decline offers with ease in the app.

The Stadium & Main PlayBooked logos with app pictured on smart phone screen

The Stadium & Main Collective NIL App is powered by PlayBooked

"Stadium & Main is an inclusive collective. Representation of our female athletes is essential to Stadium & Main as Michigan is not just a football powerhouse–we have nationally recognized women's programs and want to highlight them just as much as the men's programs," says co-founder Jamie Morris.

The Stadium & Main collective announces the launch of its web platform, http://www.StadiumandMain.org, and mobile app, both exclusively designed for University of Michigan student-athletes to secure name, image, and likeness (NIL) income opportunities from businesses, donors, and fans alike. With a particular focus on diversity, Stadium & Main is proud to leverage women's sports and campus Olympic sports allowing for more visibility and brand deals.

The web platform/mobile app (iOS/Android) allows Michigan fans, alums, supporters, and brands unprecedented access to Michigan athletes to book players for various services. Fans can uniquely interact with their favorite athletes by booking them for live video chats and shout-outs. Supporters can subscribe to support multiple teams and engagements, receive unique benefits, and make financial contributions. Businesses and charities can book Michigan student-athletes for marketing campaigns or promote events. Athletes are empowered to accept or decline each proposed opportunity through the Stadium & Main mobile app.

The Stadium & Main collective is led by former Michigan running back Jamie Morris, who teams up with fellow alumni to build the platform and his executive team. Former teammate to Morris and Michigan tight-end Keith Mitchell founded the NIL platform PlayBooked, which powers the Stadium & Main web/mobile app technology. James Hall, an All-American Michigan defensive end, member of the 1997 national championship team, and former Detroit Lion joined the executive team. Mike Amine, a 1992 Olympic wrestler, Ufer Award winner, four-year letterwinner, and NCAA runner-up at Michigan, is also on board. Michigan alum Cabot J. Marks Esq., rounds out the executive team with seven years as a college professor and 30 years of sports marketing business expertise, with a focus on player representation, licensing, and branding.

"I am so proud to offer male and female Michigan athletes of all sports lucrative NIL opportunities," says Jamie Morris, the collective founder. "Stadium & Main is an inclusive collective. We're intentional about fashioning content creation campaigns that are easy to balance amidst the rigors of collegiate sports. Representation of our female athletes is essential to Stadium & Main as Michigan is not just a football powerhouse–we have nationally recognized women's programs and want to highlight them just as much as the men's programs," Morris says.

About the Stadium & Main Collective
Founded by a dedicated group of University of Michigan former athletes and alumni, Stadium & Main is an independent NIL collective. The Stadium & Main digital platform/mobile app (iOS/Android) connects fans, supporters, businesses, and charitable organizations with the Michigan student-athletes while empowering each athlete to monetize their name, image, and likeness. We are not formally associated with or sponsored by the University of Michigan. To learn more, go to StadiumandMain.org.

About PlayBooked
PlayBooked, the technology that powers Cal Berkeley, Notre Dame, and Auburn's collectives, connects college athletes with fans and brands. Co-founded in 2020 by father-daughter duo Keith and Chloe V. Mitchell, the first collegiate athlete in history to monetize her name, image, and likeness (NIL), the PlayBooked app empowers student-athletes to seamlessly field booking requests for live video chats and personalized video shout-outs from fans and endorsement opportunities from brands or local businesses. PlayBooked for Business custom-curates multi-athlete content creation campaigns for brands and licenses its technology platform to collectives and organizations. For more information, visit PlayBooked.com or download the PlayBooked app (iOS and Android).

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Kimberlee Mitchell