Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Blue Run Spirits Taps Black Bourbon Society Veteran to Develop and Lead Private Barrel Program


News provided by

Blue Run Spirits

Jan 12, 2023, 08:15 ET

Share this article

Share toX

Share this article

Share toX

Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program

Trey Wade to Curate Important Blue Run Sales Channel Following Year of Dramatic Growth

GEORGETOWN, Ky., Jan. 12, 2023 /PRNewswire-PRWeb/ -- Blue Run Spirits today announces Trey Wade has joined the fast-growing, Georgetown, Kentucky-based whiskey company in the role of Chief Experience Curator for Blue Run's soon-to-be-announced Private Barrel Program. Wade starts immediately, reporting to CEO and cofounder Mike Montgomery.

Wade, a well-known figure in the American whiskey industry, joins Blue Run having served as the Vice President of National Partnerships for the Black Bourbon Society for three years. An Executive Bourbon Steward, he has participated in more than 120 barrel selections and contributed to dozens of blending projects for well-known brands. In 2021, Trey collaborated with Blue Run on its inaugural 12 Days of Bourbon release, which set records for selling out 12 days in a row, each in less than two minutes.

Trey will turn this into the preeminent barrel selection experience in the world and one of the critical pillars of Blue Run's long-term growth plan, elevating the overall Blue Run customer experience to an even higher level.

Post this

Tapping into his years of experiential marketing experience at Dell, Amazon and Five Hour Energy, Wade will manage the curation of Blue Run's first Private Barrel Program, developing an experience that is quintessentially Blue Run. The project will kick off in February, allowing select businesses, spirits societies and individuals to choose from a collection of carefully selected barrels, securing their own whiskey perfectly suited for them but with the distinct characteristics for which Blue Run is known.

"We were introduced to Trey through Black Bourbon Society, founded by Samara Davis, and we knew instantly he shared the same vision and values as Blue Run," said Montgomery. "After working with him on our first 12 Days of Bourbon project in 2021, I could see he had the attention to detail and the overall bourbon experience that would be perfectly suited to lead our Private Barrel Program. In short order, Trey will turn this into the preeminent barrel selection experience in the world and one of the critical pillars of our long-term growth plan, elevating the overall Blue Run customer experience to an even higher level."

Wade will also oversee Blue Run's corporate partnerships and culinary alignment.

"It struck me immediately that Blue Run was doing something different and interesting in the whiskey industry," said Wade. "There was an energy and a passion to reach a wider whiskey audience that I found infectious. I am very excited to bring yet another dimension to this vibrant organization."

Blue Run Spirits has introduced 13 bourbon and rye whiskey releases since the company launched in October 2020, selling 21,000 9 liter cases in 2022 – a 300% year-over-year increase. It is forecasting sales of 32,000 9 liter cases in 2023. Blue Run plans to invest nearly $51 million in a 35,000-square-foot distillery and a 20,000-square-foot rickhouse in Georgetown, Kentucky which will break ground in Q2 2023.

"We feel strongly that the team at Blue Run should accurately reflect the diverse community that is embracing our whiskies," continued Montgomery. "Shaylyn Gammon serving as our Whiskey Director and now Trey developing and leading our Private Barrel Program reflects our commitment to Blue Run's founding mission and values."

Blue Run Spirits can be purchased in California, Indiana, Kentucky, Louisiana, Texas and Washington (launching Q1 2023) (Republic National Distributing Company); Georgia (Savannah); South Carolina and Tennessee (Advintage); Delaware, Maryland and Washington, D.C. (Prestige-Ledroit); Arizona, Colorado, Florida, Illinois, Missouri, Nevada, and Wisconsin (Breakthru); New Jersey (Fedway Associates); New York (Empire); Kansas (Worldwide Beverage Group); Arkansas (Arkansas Wine and Spirits); Connecticut (Connecticut Distributors, Inc.); Massachusetts and Rhode Island (launching February 1, 2023) (Horizon); Alberta and Ontario (launching Q1 2023) (Evergreen); and online at http://www.bluerunspirits.com/shop powered by Seelbach's.

Find Blue Run Spirits online at http://www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

EDITOR NOTE: Hi-res bottle images can be found HERE.

ABOUT BLUE RUN SPIRITS
Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbons and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Liquid Advisor and Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run's signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today's younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

# # #

Media Contact

Customer Service, Blue Run Spirits, 1 310-490-9242, [email protected]

SOURCE Blue Run Spirits

Modal title

Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program
Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program Blue Run Spirits Hires Trey Wade to Develop and Lead Private Barrel Program

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.