The Market Overview of Technology for Aging is updated for 2023

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Aging and Health Technology Watch updates its influential Market Overview Technology for Aging with 30 new entrants and insights into the trends shaping the AgeTech market that serves older adults in the Care Economy.

AgeTech is officially the category. The oldest baby boomer turns 77 this month. Recognizing the business opportunity for the ballooning aging population, including a critical shortage of care workers, Laurie Orlov updated the Market Overview Technology for Aging with 30 new technology vendors, insights about the trends driving the adoption of technology by older adults.

But ease of use improvements still await. Whether it is configuring a smart home, a new device, or a phone out of the box, the one-button start-up of most tech is still a future. This holiday season, consumers shared their distaste of setting up new tech. And in the latest AARP report, older consumers (still) don’t think technology was designed with them in mind. Meanwhile, continuous patch releases, upgrades and bug fixes transform each of today’s devices into an annoying experience tomorrow. Standardization of interconnection is just beginning, but some firms still limit device interoperability. In 2023, that will begin to change.

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Laurie Orlov