Enchanted Traditions, LLC, Modernizes Family Traditions; Creates the Tooth Fairy’s Tech-Enabled Little Helper

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Dr. Joya Lyons, DDS, merges her roles of mother and cosmetic dentist to help busy parents keep the magic of the Tooth Fairy alive for their children.

Dr. Joya Lyons, DDS, with The Tooth Fairy and The Enchanted Tooth Box children’s book and The Enchanted Tooth Box®. Photo: Ariel Perry Photography

"Enchanted Traditions helps mothers and families create magical memories with their little ones. Life moves so fast and moments we treasure most are fleeting. It’s important that the ability to maintain traditions be as technologically advanced as the times in which we live,” said Dr. Joya Lyons.

Enchanted Traditions, LLC, today launched “The Tooth Fairy and The Enchanted Tooth Box” children’s book and The Enchanted Tooth Box®, designed to help families capture memories and carry on family traditions across generations. Founded by wife, mother, and serial entrepreneur Dr. Joya Lyons, DDS, Enchanted Traditions, LLC, empowers parents to nurture family connections and create positive memories.

“As entrepreneurs juggling careers, chores, and growing to-do lists in addition to two children under 8 years old, my husband and I found it difficult to wake up in the middle of the night to play Tooth Fairy,” said Dr. Joya Lyons. “However, the desire to make this moment magical for our children outweighed our exhaustion. I wanted my kids to experience the same joy and wonder I did as a child, so I got to work.”

Merging her roles as mother and cosmetic dentist, Dr. Joya Lyons invented The Enchanted Tooth Box® and authored “The Tooth Fairy and The Enchanted Tooth Box” children’s book to give the Tooth Fairy the modern, tech-enabled boost needed to keep up with busy parents and distracted kids.

The Tooth Fairy and The Enchanted Tooth Box children’s book tells the story of how the Tooth Fairy completes her nightly mission even when faced with obstacles. The story opens with a girl named Brielle who loses her first tooth and eagerly anticipates a visit from the Tooth Fairy. Instead, she wakes up moneyless, disappointed, and wanting answers. Brielle then discovers a mysterious Enchanted Tooth Box and a note from the Tooth Fairy explaining her doozy of a mission, the need for the tooth box, and how the box’s fairy dust removes the challenges of retrieving teeth from under a child's pillow; allowing the Tooth Fairy to complete her mission.

The Enchanted Tooth Box® is a mechanical keepsake box that exchanges parents’ (we mean the Tooth Fairy's) gifts with a child's tooth while everyone in the household sleeps. No more stressing over getting up in the middle of the night to complete the delicate-yet-nerve-wrecking job of swapping teeth for gifts under a sleeping child’s pillow. This convenient device does all the hard work for parents. The Tooth Fairy receives all of the praise, parents receive all of the satisfaction, and children receive all of the joy.

From parents to grandparents to aunts and uncles, everyone can play a role in adding a bit of magic to children’s lives. Products are available for sale beginning February 24, 2023: The Tooth Fairy and The Enchanted Tooth Box children’s book for $27.99; The Enchanted Tooth Box® for $59.99; and The Enchanted Bundle for $79.99. For purchases and details, visit http://www.enchantedtraditions.com.

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About Enchanted Traditions, LLC
Founded by Dr. Joya Lyons in 2022, Enchanted Traditions, LLC is a Charlotte, North Carolina-based, Black-woman-owned company that makes children’s picture storybooks, toys, and merchandise, all based on keeping family traditions alive. What started out as a mom excitedly wanting her daughter to experience the tradition of The Tooth Fairy like she did as a child turned into something much more magical. Our goal is to aid in the development of children through vivid imagination and nurture the family connection through family tradition, thus creating positive memories for children and a stronger family bond. For more, visit http://www.enchantedtraditions.com and follow us @enchantedtraditions on Instagram.

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Brandi Neloms