Salesforce Powered ADvendio ONE is Launched as a Complete Omnichannel Advertising Solution for Media Buyers and Sellers

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ADvendio is delighted to introduce ADvendio ONE, their newly updated solution powered by Salesforce® to the market.

ADvendio first brought to market a comprehensive solution comprised of a number of separate add-on modules to their core solution, known as the ADvendio Advertising Management Solution (AMS). These add-ons ranged from self-service ad technologies to programmatic advertising and media buying tools.

However, after listening to the needs of an ever-changing industry, ADvendio decided to update the ADvendio product package offering and simplified pricing for complex needs. "We realized that the market rapidly became more complex over the last few years, therefore, custom-made solutions that only included parts of our platform no longer made sense. Our customers needed to manage their advertising needs in a single solution with end-to-end processes to scale their business and stay ahead of their competitors. Our new technology and add-on packages became popular and were considered essential by many clients. We felt it was time to significantly streamline our offering in order to make the purchasing and onboarding processes easier for all customers," said Julian Ahrends, ADvendio's VP of Business Development.

ADvendio has seen an increase in demand from industry leaders for a system capable of managing omnichannel audience-based advertising across media buying and ad sales to develop new sources of revenue. ADvendio ONE provides a single solution for full-process advertising management to optimize operations, enable new business models and maximize advertising revenue and success, whether you are a buyer or seller of advertising.

The modification is intended to ensure that ADvendio's product is future-proof and that it provides the tools and processes needed for effective advertising management in Salesforce® to publishers, advertisers, and agencies.

ADvendio ONE unifies the ADvendio offering into a single end-to-end industry solution for advertising management. It enables ad specialists to manage the sale and execution of omnichannel advertising inventory, as well as assistance to media buyers in the execution, reconciliation, and reporting of omnichannel campaigns. ONE solution to provide comprehensive support for either side of the market, as well as media buying and selling in the same system for those who require both capabilities.

ADvendio provides a combined platform in Salesforce® for full-process omnichannel advertising management. Our future-proof solution is made up of four key components: Campaigns, Finance, Connections, and Applications. These are all designed to support end-to-end operations and help companies increase advertising revenue, and manage campaign financing, such as ERP connection, invoicing and reporting, commissions, payouts, commitments, and more whether you're a publisher looking to sell ad inventory or an agency looking to buy media. Large-scale programmatic advertisers can gain access to several pre-built ad exchange connections, high-speed data transformation, and enhanced analytics as an add-on module.

The core solution includes everything a media buyer or ad sales specialist could need to manage and execute omnichannel campaigns at scale. ADvendio also provides a Programmatic PLUS add-on for full-stack programmatic advertising and monetization at scale. The programmatic PLUS add-on includes multiple pre-built connectors for programmatic ad exchanges, high-speed data transformation, and enhanced analytics for programmatic advertising and monetization.

ADvendio is the first Salesforce-powered platform that combines media buying and selling. Providing a full-service omnichannel campaign management system powered by automation, artificial intelligence, and self-service capabilities. While guaranteeing that all vital data from all channels is easily accessible for media billing and financial operations.

ADvendio’s CEO Bernd Bube added, “At ADvendio we are always looking for ways to provide more value to our customers, it became apparent that we should make it as easy as possible for our prospects and customers to gain access to our full omnichannel solution, therefore we decided to simplify our offering under the new name ADvendio ONE. We are looking forward to continuing to develop and adapt our solution to meet the ever-changing needs of our industry.”

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Michaela Browne
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