“Cardalogs are a smart, powerful alternative to slow, expensive catalogs,” said Drew Sanocki, co-CEO at PostPilot.
GREENVILLE, S.C. (PRWEB) January 30, 2023
PostPilot today announced its launch of Cardalogs. The trifold direct mail format combines the effectiveness of traditional catalogs with the efficiency and flexibility of postcards. Cardalogs showcase a range of products but have no minimums, take just days to prepare, and can be automated through the PostPilot platform.
“Cardalogs are a smart, powerful alternative to slow, expensive catalogs,” said Drew Sanocki, co-CEO at PostPilot. “We’re giving customers the best of both worlds.”
Like traditional catalogs, Cardalogs give brands a generous amount of space to present their story and products. The tangible, premium format generates higher engagement than digital marketing channels such as email and SMS.
But unlike catalogs, Cardalogs don’t require months of lead time or minimum quantities. Creative can be updated on the fly for inventory changes or design testing. Brands can easily send variations to different customers based on their buying behavior. PostPilot’s native ecommerce integrations with Shopify, Klaviyo and other platforms let brands leverage their existing data and marketing flows; with its dashboard, customers can track results in real time.
“In today’s competitive market, it’s essential for ecommerce brands to find ways to stand out,” Sanocki said. “Cardalogs are a powerful way to drive growth.”
Cardalogs are an ideal format for:
- New collection launches
- Prospecting campaigns
- Educating customers about a product
Cardalogs measure 10.5 inches by 17.25 inches and have 6 panels for visuals and copy. Now available to all PostPilot customers, they start at just $.75, including professional design service. For more information, visit https://www.postpilot.com/cardalogs.
PostPilot is the fastest-growing direct-mail marketing company in the U.S. Created by ecommerce people for ecommerce people, PostPilot makes it easy for brands to acquire and retain customers with smart, automated postcard campaigns.