As part of Wendy Pickett’s new role, five new California distributors were brought on to meet the Golden State’s high-consumption, high-demand non-alcoholic beer market.
“I could not be more energized to be working with our incredible team of founding friends, brewery partners, brand ambassadors and avid RationAle Brewing consumers, across the country” shares Wendy Pickett, RationAle Brewing Co-Founder and Executive Vice President of Sales.
SAN DIEGO (PRWEB) January 31, 2023
RationAle Brewing™, the San Diego-born, Sonoma-brewed non-alcoholic craft beer brand, has solidified its presence and furthered its sales-support strategy on the West Coast, with the announcement of its new distributor partnerships across California and the appointment of Co-Founder Wendy Pickett as Executive Vice President of Sales.
“Over the past 18 months, Wendy has been my advisor, partner and calm throughout the most-exhilarating and most-turbulent moments I’ve experienced in building RationAle, as my co-founder, while also tending to her own career on a day-to-day basis,” said Jamie Fay, Co-Founder and CEO of RationAle Brewing. “Her entrepreneurial drive, high energy and contagious passion is exactly what our team needs in this next stage of rapid growth, so it was only a matter of time before she joined us full-time, and I couldn’t be more excited to watch her crush it in this new role.”
Pickett has had an instrumental role in building RationAle Brewing since its launch in late 2021, bringing extensive CPG sales and leadership experience, rooted in a customer-centric approach with her retailer partnerships, which will follow her into this new role in the beer category. As part of her new EVP Sales role, Pickett will be focusing on retail chain accounts, in-store execution and building best-in-class distributor partnerships for the brand across all existing markets as well as nationwide.
“I could not be more energized to be working with our incredible team of founding friends, brewery partners, brand ambassadors and avid RationAle Brewing consumers, across the country” shares Pickett. “It’s an honor and privilege to be able to formally join as head of sales, working with some of the best retailers and distributors in the country to challenge society’s perception of non-alcoholic beer, and make moderation the easy – and desired – choice, for all.”
As part of California-based Pickett’s new role, Mussetter Distributing, Eagle Distributing Co. and Morris Distributing, in Northern California; Delta Pacific Beverage Company, Inc., in Central California, and Guardian Distributors, in Southern California were brought on board in December 2022 to meet the Golden State’s high-consumption, high-demand non-alcoholic beer market.
Now available in more than 800 outlets across the West Coast, RationAle has seen 645% YoY Growth and is the #1 Fastest-Growing Premium Brand in Non-Alcoholic Beer in MULO.
RationAle Brewing’s expanded presence in California follows its partnerships with Bigfoot Beverages and Maletis Beverage in Oregon, Karl Strauss Brewing Company in Southern California, and Breakthru Beverage Group to support in Colorado, as well as the appointment of Debbie Novograd, former Vice Chairman of the Board and CEO of BevZero and Director of Marketing for Starbucks, as a Strategic Advisor.
In addition to brand growth news, RationAle Brewing also launched a ‘Wet January’ campaign to encourage moderation and mindful drinking habits, this past month.
Since its launch just over a year ago, RationAle Brewing has added variety, flavor and innovation to the fast-growing U.S. non-alcohol beer category, providing brew-loving consumers with delicious options to enjoy craft beer in moderation. All of RationAle Brewing’s completely-crushable, non-alcoholic craft brews are made in small batches with high-quality ingredients, maintaining the bold, refreshing taste of traditional craft beer.
RationAleBrewing’s Brews without the Booze™, available nationwide via RationAleBrewing.com, continue to carve out desirable beer fridge real estate in strategic retail and on-premise partners, throughout California, Colorado, Oregon and Nevada, including Whole Foods Market, Total Wines, BevMo!, Nugget Market and Erewhon Market.
The brand’s full lineup, including Citrus Hazy IPA, West Coast IPA, Mexican Lager and New England IPA, are sold in six-packs of 12 oz. cans (at $16/six-pack online and varying SRP’s in-store).
To learn more and shop for RationAle Brewing, visit http://www.rationalebrewing.com.
About RationAle Brewing™:
RationAle Brewing™ offers an innovative variety of small-batch, non-alcoholic craft beers for those seeking to embrace moderation while drinking consciously and living boldly. Founded in 2021 by Jamie Fay and officially launching into the non-alcohol craft beer category in early 2022, RationAle Brewing is rooted in embracing moderation without sacrifice, quickly establishing itself as the official beer of moderation. RationAle’s four brews without booze are produced using a proprietary distillation technology to gently remove alcohol from the brewed beer, with minimal effects on its integrity and overall quality.
The brand’s full lineup, including Citrus Hazy IPA, West Coast IPA, Mexican Lager and New England IPA, are sold in six-packs of 12 oz. cans (at $16/six-pack online and varying SRP’s in-store) are available online at http://www.rationalebrewing.com, shipping nationwide, in addition to retail and on-premise locations throughout California, Colorado, Oregon and Nevada.
