Undefeated Tribe, a Crunch Fitness Franchisee, Names Ryan Brooks Chief Financial Officer

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Brooks to lead massive growth for the Undefeated Tribe

The Undefeated Tribe, a Crunch Fitness Franchisee, made a significant investment in their executive leadership team and appointed Ryan Brooks as their new Chief Financial Officer. In this position, Brooks will be tasked with managing the financial actions of the company. Brooks will join the team on February 1, and will also be responsible for overseeing the financial growth for the Undefeated Tribe, including $30 million dollars of projects already in the pipeline.

Brooks brings to the table over 25 years of experience in the accounting/finance arena. In his latest role, he was able to combine his two favorite passions, accounting and fitness, serving the last 12 years as the CFO for Genesis Health Clubs. During that time, Brooks helped grow the company from seven to 60 clubs, growing the Genesis footprint from Colorado to Florida. Before Genesis, Ryan was the Controller for Century Healthcare. He also worked for large multi-location (400) giant Concentra and Fornme 500 company Tenet Healthcare. Outside of work, Ryan likes to spend time with his wife and two daughters.

“Brooks is an experienced executive and transformative leader. He is an expert in leading financial strategies and has a wealth of experience in scaling businesses. Brooks has the experience and expertise in leadership, management, and overall capability to accelerate the Crunch Fitness brand throughout Texas, Oklahoma, New Mexico, Colorado, and Cincinnati,” said Tony Hartl, CEO and Founder of The Undefeated Tribe dba Crunch Fitness.

With each new opening, The Undefeated Tribe brings new jobs to the markets they operate in, and with 15 more in development over the next 18 months, they are adding another 1,100 jobs.

"The Undefeated Tribe management team has demonstrated the ability to maintain growth, all while executing on a strategy that continues to deliver industry leading results. Having Brooks on board, overseeing our finances will allow us to take hold of these opportunities at a faster pace, accelerating our overall growth rate and pushing to our ultimate goal of owning and operating 50 Crunch Fitness locations by 2025,” said Tony Hartl.

About The Undefeated Tribe
Founded in 2018 by Tony Hartl, The Undefeated Tribe is one of the fastest growing franchises within the Crunch Fitness system. The Company currently operates locations in Texas and Oklahoma, with many more in development. In 2021 The Undefeated Tribe was selected as the Franchise of the Year for the Crunch Fitness system. The Undefeated Tribe was recognized as the top-performing franchise for its unique accomplishments and excellence in business performance, community service, and brand involvement.

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Amber Givens