NinjaEdge adds Head of Customer Success to lead new customer onboarding and ongoing support

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Mani Venkat brings deep experience in customer engagement best practices, banking and financial services, and consumer credit risk analytics

Mani Venkat – Head of Customer Success, NinjaEdge

From our earliest days, we’ve viewed customer relationships as true partnerships. We can only succeed if they succeed, so it’s a natural fit to invest in the role and specifically Mani to ensure our customers see maximum value with NinjaEdge solutions.

NinjaEdge, creator of the leading consumer risk score based on bank transactions, has expanded its leadership team with the addition of Mani Venkat as Head of Customer Success.
“Mani brings deep technical and business experience to our team,” said Brian Reshefsky, President of NinjaEdge. “Having previously led a robust customer success program, we’re excited to have his expertise that’s already driving value for new and existing NinjaEdge customers alike.”

In his most recent role, Venkat was instrumental in building the customer success function at a rapidly scaling big data software and analytics business. He previously held leadership positions at two global banks, a national credit bureau, and a leading consultancy. Building on this experience, Venkat is already working to improve NinjaEdge’s engagement with customers from onboarding through ongoing risk decisions and portfolio management.

“NinjaEdge has developed an incredibly powerful and differentiated platform to evaluate consumer credit risk,” said Venkat. “The business has quickly risen to market leadership on the strength of data science and performance insights that can only come from a solution built by lenders for lenders. I’m thrilled to have been tapped to more effectively deliver our innovative solutions to customers.”

Through a single integration with NinjaEdge, lenders and other companies with consumer risk exposure can access bank transactions with Smart Routing covering nearly every bank account in the U.S. then introduce powerful analytics into their underwriting. The cornerstone of this offering is NinjaScore, a three-digit default risk score calibrated on performance of hundreds of millions of dollars in consumer loans.

NinjaScore and the underlying features (or attributes) that NinjaEdge creates from bank transaction data deliver proven uplift for its customers. Numerous real-time and retrospective studies consistently indicate both increased approval rates and lower default rates, driving meaningful improvement in customers’ revenue and profitability.

“From our earliest days, we’ve viewed customer relationships as true partnerships,” added Reshefsky. “We can only succeed if they succeed, so it’s a natural fit to invest in the role and specifically Mani to ensure our customers see maximum value with NinjaEdge solutions – from the start of a relationship then continuing through the ups and downs of building our businesses together.”

In addition to the investment in new customer success leadership and supporting team members, the product development NinjaEdge has dedicated considerable resources to customer-facing tooling. In the coming months, customers will have access to a new web portal with robust reporting and monitoring capabilities as well as a knowledge base with extensive documentation to unlock greater potential in their use of NinjaEdge product suite.

“Our customers will soon see tangible gains from all of the technology and process enhancements that my Customer Success team and my Product counterparts are bringing to market,” indicated Venkat. “However, my approach in over fifteen years of serving business-to-business customers has always prioritized human interaction and connection as the foundation for any successful relationship. I’m excited to continue meeting and collaborating with talented counterparts across NinjaEdge’s terrific customer base.”

About NinjaEdge:
NinjaEdge provides a consumer risk score based on bank account transactions. The platform was launched by the entrepreneurs and data scientists who pioneered data-driven digital lending for Everyday Americans. NinjaEdge delivers risk insights for use cases across the credit account lifecycle that have been performance-tested on real world lending decisions since 2017. For more information:

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