Brilliant Group and Terra Firma Launch Partnership to Expand Market Support

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Fluorescent pigment buyers across the West, South and Eastern U.S. will now benefit from Terra Firma’s sales and service expertise.

"We are pleased to join forces with Terra Firma to provide more localized support to our customers and realize the growing demand for our products."

Brilliant Group and Terra Firma, a DKSH company, announced today that the companies have entered into a partnership that will allow Terra Firma to sell Brilliant Group's industry-leading fluorescent and phosphorescent pigments.

The agreement brings together Brilliant Group's fluorescent technology - used in a wide range of applications including paints, coatings, inks and plastics - and Terra Firma's extensive, expert sales and service coverage of the U.S. "We are pleased to join forces with Terra Firma to provide more localized support to our customers and realize the growing demand for our products," announces Darren Bianchi, Founder and CEO of Brilliant Group.

Terra Firma’s industrial customer base will now have convenient access to a complete portfolio of fluorescent and phosphorescent pigment products. Pigment buyers will also be able to tap into Brilliant Group's deep application expertise that is known to be one of the best in the fluorescent industry.

Patrick Kelly, Executive Vice President of Principal Development at Terra Firma added, "We are very excited to expand our partnership with Brilliant Group in the United States. We have represented Brilliant Group in Canada for many years. We are confident that the synergies between our market coverage and service, and the excellent range of products in Brilliant's pigment portfolio, will greatly benefit our U.S. customer base and will grow and expand on our already successful partnership in the marketplace."

About Brilliant Group, Inc.
Brilliant Group, Inc., headquartered in Richmond, California, provides a simple end-to-end experience for its customers to use fluorescent pigments, soluble toners, and paint and ink concentrates. Brilliant has worldwide reach through direct and indirect distribution partnerships to provide best-of-breed fluorescent technology and technical support for a wide variety of applications. To learn more visit

About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution, and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 33,1000 specialists, generating net sales of CHF 11.1 billion in 2021. The DKSH Business Unit Performance Materials distributes specialty chemicals and ingredients for food, pharmaceutical, personal care, and various industrial applications. With 53 innovation centers and regulatory support worldwide, we create cutting-edge formulations that comply with local regulations. With around 1,370 specialists, the Business Unit generated net sales of CHF 1.3 billion in 2021.

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Andy McClure