TEQUILA, Mexico (PRWEB) February 16, 2023
Siempre Spirits Limited today announced the appointment of Sivan Cotel as Chief Financial Officer for Siempre Spirits Limited effective immediately.
Sivan joins Siempre from SC Strategy & Consulting, a growth strategy, CFO services, and management projects company which he founded in 2021. He is a strategic executive and board leader with 15+ years of experience, including nine years launching new startups and seven years managing profit/nonprofit governing boards to drive business performance and client service excellence.
A Wall Street and startup veteran focused on growing early-stage companies into businesses, Sivan was the Co-Founder and former Director of Operations of Stonecutter Spirits, the acclaimed gin and whiskey producer that was successfully acquired at the end of 2020. Before launching Stonecutter Spirits, Sivan was previously the Chief Financial Officer and Chief Operating Officer of WhistlePig Whiskey, producer of one of the highest-rated rye whiskies ever. This came after a successful career on Wall Street working for Bear Stearns, JPMorgan Chase and Bank of America Merrill Lynch.
“I first joined the Siempre team in an interim role, but immediately fell in love with the company,” said Cotel. “Siempre’s two co-founders work tremendously hard, the company is expanding at a rapid pace, and Siempre fans are wildly passionate about the fantastic tequila we produce. Tequila is the fastest-growing category in alcohol, and about to pass vodka as the largest category in the U.S. When the leadership team asked me to stay on long-term, I was excited to say yes.”
“Sivan joins the Siempre Spirits leadership team at an exciting time as we transition from start-up to a medium sized enterprise,” said Alex Lacroix, Siempre’s Co-Founder & CEO. "We are well positioned to deliver on our business commitments and believe Sivan brings the right skills to help drive Siempre forward on our current path. His financial experience, cultural fit and deep understanding of our industry will align him and the Company for continued success."
In addition to this exciting announcement, Siempre has also developed a team of contracted industry veterans that will assist Siempre’s sales leadership team with distributor management, national pricing management, building market strategies, executing new item presentations to retail chains, and accomplishing various sales & revenue goals. After an exhaustive search for the perfect team, Siempre has put together an all-star group of industry experts to lead this new venture in the following U.S. territories:
Texas: Weston Timura (previously VP, DeLeon Tequila, National Account Manager, Patron Spirits Co.)
California & Nevada: Britt Amsler (previously Director of Sales, Stoli Group USA, LLC)
Colorado: Scott Banks (previously 25+ years, Beam Suntory)
Florida: Brian Boron (previously VP, Open States & National Accounts, Stoli Group)
Control States: Phil Giordano (previously VP, Northwest Division, RNDC, VP Control States, Young’s Market Place)
Georgia: Wycliffe Lovelace (previously 10+ years Patron Spirits)
About Siempre Tequila
With features in Rolling Stone Magazine, TMZ, Forbes Magazine, and other major media coverage, our Award-winning, 100% agave tequila is handcrafted using mineral-rich volcanic spring water. High-quality ingredients and distillation methods produce complex aromas and flavors, with a finishing technique that makes Siempre exceptionally smooth, naturally sweet, and perfect for sipping. Siempre's structure is feminine meets masculine with a bright, optimistic colorway, and joyful blending that is almost aggressively different from most other tequila brands that tend towards the serious and austere. The illustration style is a blend of traditional Mexican patterns and contemporary tattoo culture. Overall, the effect is one of joyful rule-breaking and rebellion. Grown from 150 cases of tequila to over 70,000 cases sold since 2016, the products are now distributed in 42 States and Provinces across North America and are rapidly becoming a household name.
About Alex Lacroix & Monica Sanita
The journey started when Alex Lacroix's (Co-Founder & CEO, Siempre Spirits Limited) and Monica Sanita (Co-Founder & COO, Siempre Spirits Limited) met in college. A few years later, they were both working jobs at Advertising Agencies and working crazy hours. To make a long story short, they fell in love, quit their jobs, and started making tequila. It's said that tequila runs in Monica's blood because of her Mexican heritage and that tequila runs through Alex's bloodstream because he was a tequila fan for a long time before co-founding Siempre Tequila. The inspiration behind the brand comes from Monica's grandmother and great-grandmother, who used to make Mezcal for the family to sip during family gatherings and belief that no matter how dark your past, it is never too late to look at the bright side and bring something incredible to life. To quote Alex & Monica; ''we risked it all, and it was worth it!''
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