Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Siempre Spirits Limited Names Sivan Cotel as Chief Financial Officer
  • USA - English


News provided by

Siempre Spirits Limited

Feb 16, 2023, 10:50 ET

Share this article

Share toX

Share this article

Share toX

Co-Founder of Stonecutter Spirits, Former WhistlePig Whiskey CFO & COO, and Wall Street Veteran joins Siempre's Executive Team

TEQUILA, Mexico, Feb. 16, 2023 /PRNewswire-PRWeb/ -- Siempre Spirits Limited today announced the appointment of Sivan Cotel as Chief Financial Officer for Siempre Spirits Limited effective immediately.

Sivan joins Siempre from SC Strategy & Consulting, a growth strategy, CFO services, and management projects company which he founded in 2021. He is a strategic executive and board leader with 15+ years of experience, including nine years launching new startups and seven years managing profit/nonprofit governing boards to drive business performance and client service excellence.

A Wall Street and startup veteran focused on growing early-stage companies into businesses, Sivan was the Co-Founder and former Director of Operations of Stonecutter Spirits, the acclaimed gin and whiskey producer that was successfully acquired at the end of 2020. Before launching Stonecutter Spirits, Sivan was previously the Chief Financial Officer and Chief Operating Officer of WhistlePig Whiskey, producer of one of the highest-rated rye whiskies ever. This came after a successful career on Wall Street working for Bear Stearns, JPMorgan Chase and Bank of America Merrill Lynch.

"I first joined the Siempre team in an interim role, but immediately fell in love with the company," said Cotel. "Siempre's two co-founders work tremendously hard, the company is expanding at a rapid pace, and Siempre fans are wildly passionate about the fantastic tequila we produce. Tequila is the fastest-growing category in alcohol, and about to pass vodka as the largest category in the U.S. When the leadership team asked me to stay on long-term, I was excited to say yes."

"Sivan joins the Siempre Spirits leadership team at an exciting time as we transition from start-up to a medium sized enterprise," said Alex Lacroix, Siempre's Co-Founder & CEO. "We are well positioned to deliver on our business commitments and believe Sivan brings the right skills to help drive Siempre forward on our current path. His financial experience, cultural fit and deep understanding of our industry will align him and the Company for continued success."

In addition to this exciting announcement, Siempre has also developed a team of contracted industry veterans that will assist Siempre's sales leadership team with distributor management, national pricing management, building market strategies, executing new item presentations to retail chains, and accomplishing various sales & revenue goals. After an exhaustive search for the perfect team, Siempre has put together an all-star group of industry experts to lead this new venture in the following U.S. territories:

Texas: Weston Timura (previously VP, DeLeon Tequila, National Account Manager, Patron Spirits Co.)

California & Nevada: Britt Amsler (previously Director of Sales, Stoli Group USA, LLC)

Colorado: Scott Banks (previously 25+ years, Beam Suntory)

Florida: Brian Boron (previously VP, Open States & National Accounts, Stoli Group)

Control States: Phil Giordano (previously VP, Northwest Division, RNDC, VP Control States, Young's Market Place)

Georgia: Wycliffe Lovelace (previously 10+ years Patron Spirits)

About Siempre Tequila
With features in Rolling Stone Magazine, TMZ, Forbes Magazine, and other major media coverage, our Award-winning, 100% agave tequila is handcrafted using mineral-rich volcanic spring water. High-quality ingredients and distillation methods produce complex aromas and flavors, with a finishing technique that makes Siempre exceptionally smooth, naturally sweet, and perfect for sipping. Siempre's structure is feminine meets masculine with a bright, optimistic colorway, and joyful blending that is almost aggressively different from most other tequila brands that tend towards the serious and austere. The illustration style is a blend of traditional Mexican patterns and contemporary tattoo culture. Overall, the effect is one of joyful rule-breaking and rebellion. Grown from 150 cases of tequila to over 70,000 cases sold since 2016, the products are now distributed in 42 States and Provinces across North America and are rapidly becoming a household name.

About Alex Lacroix & Monica Sanita
The journey started when Alex Lacroix's (Co-Founder & CEO, Siempre Spirits Limited) and Monica Sanita (Co-Founder & COO, Siempre Spirits Limited) met in college. A few years later, they were both working jobs at Advertising Agencies and working crazy hours. To make a long story short, they fell in love, quit their jobs, and started making tequila. It's said that tequila runs in Monica's blood because of her Mexican heritage and that tequila runs through Alex's bloodstream because he was a tequila fan for a long time before co-founding Siempre Tequila. The inspiration behind the brand comes from Monica's grandmother and great-grandmother, who used to make Mezcal for the family to sip during family gatherings and belief that no matter how dark your past, it is never too late to look at the bright side and bring something incredible to life. To quote Alex & Monica; ''we risked it all, and it was worth it!''

Media Contact for Siempre Spirits Limited:
Jason Geller
JMediaHouse, LLC
[email protected]
212-920-0398

Media Contact

Jason Geller, Siempre Spirits Limited, 1 2129200398, [email protected]

SOURCE Siempre Spirits Limited

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.