"In today’s economy, it’s imperative that B2B marketers adopt a customer-focused view in everything that they do, and that begins with measurement," said Aaron Mahimainathan, Chief Product Officer at Integrate.
SCOTTSDALE, Ariz. (PRWEB) February 28, 2023
Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced at B2B Marketing Exchange (B2BMX) new dashboards for greater visibility into account insights and campaign success. These new features are included within the Integrate Demand Acceleration Platform and enables marketers and revenue teams to better understand their lead performance and track how they are pacing in terms of budget spend, total budget and remaining budget across channels, so they can optimize and prioritize their marketing efforts.
In a recent Forrester podcast on “How A Sharper Customer Focus Will Fuel B2B Growth In 2023,” VP and Principal Analyst, Ross Graber stated, “Organizations have not been nearly as focused on measuring customer health as they should have…Organizations will also need to decide which relationships get the most attention and prioritize those customers who are most likely to continue buying.”
The new insights dashboards provide marketers with a comprehensive view of cross-channel campaign performance. This includes accounts they are targeting, delivered leads, disposition status breakdown of rejected leads, integration success, and other metrics that allow marketers to thoroughly understand why certain leads were rejected. Additionally, marketers can see a breakdown of their rejected leads to understand the frequency of certain rejection disposition through time as well as see their repaired leads.
“In today’s economy, it’s imperative that B2B marketers adopt a customer-focused view in everything that they do, and that begins with measurement,” said Aaron Mahimainathan, Chief Product Officer at Integrate. “With these new insights dashboards, we’re enabling B2B marketers to gain a better understanding of who their target audiences are, what’s important to them, and how best to reach them with personalized value-add content.”
Users can access these new features within the “Insights” tab in the Demand Acceleration Platform and can filter the information by campaign source, date, name, and other options as needed to focus their view. These new insights dashboard features follow the recent launch of Account Profiles, which allow for an easy at-a-glance view into target list reach and engagement, giving marketers greater visibility in cross-channel marketing performance.
To learn more about Integrate’s new customer-centric, “Insights” features, please visit “From Feedback to Feature: Building the Future of B2B Marketing Dashboards.”
Integrate connects, governs, and measures marketing campaigns across demand channels. This enables marketers to launch cross-channel buyer experiences, ensure data integrity, measure the impact of their programs, and inform the next best investments. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Today, Integrate’s Demand Acceleration Platform helps create more precise and personalized buying experiences that reach the right buyer with the right message at the right point in their buying journey, and ultimately convert more leads to revenue. For more information, please visit http://www.integrate.com or follow us on LinkedIn, Facebook,Twitter and Instagram.
About The B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange (#B2BMX) is a multi-day educational and networking event targeting transformational approaches to customer engagement and revenue creation for B2B organizations as they navigate today’s realities. #B2BMX will provide a platform for leaders in marketing, sales and customer success with a strong focus on alignment and orchestration and is an event for every member of the revenue team.