New Solution Helps Gamers Avoid the Current Industry-Wide Buying Process that Requires Several Distracting Steps to Complete a Purchase
NEW YORK, March 2, 2023 /PRNewswire-PRWeb/ -- Starting today, AQUA.xyz announces a new offering for game developers to improve the digital asset purchase and sales experience in web3 games. AQUA's embedded marketplace provides a cohesive, natural check-out process, allowing players to browse and make purchases without ever leaving the game client. Already in development with two popular titles, "Gods Unchained," a fan-favorite trading card game, and "Undead Blocks," a zombie survival FPS, the embedded marketplace reflects AQUA.xyz's first major product expansion beyond their original consumer-facing marketplace as they look to provide new solutions across the web3 gaming ecosystem.
"Most current web3 marketplace experiences are just too complicated, with way too many steps," said Sean Ryan, CEO of AQUA.xyz. "Games are asking players to exit the client, toggle through a ton of services and hopefully make it all the way back. It's always been a major pain point and our new embedded marketplace is the solution to an industry-wide challenge. Ultimately, player engagement and retention has to be a priority for game developers."
Historically, web3 gaming has relied on the purchasing habits and behaviors of an infrastructure optimized for crypto, and more specifically for a broad community focused on collectibles. Although these crypto-centric user journeys are not broken, they fail to hyper-serve habits of mainstream gaming audiences focused on playing great games.
"The AQUA team has always been focused on the player experience and their new marketplace will keep our players, playing" said Grant Haseley, CEO of Wagyu Games, maker of Undead Blocks. "Their embedded marketplace ports quickly and scales easily for an immediate impact on retention and revenue because it quickly gets players back to the game."
As a development partner, AQUA works closely with game studios to produce storefronts that embed directly into games. Their technology is widely compatible across a variety of development engines and blockchains, providing for quick implementation while balancing the game's existing brand identity and menu flow. This allows game developers to focus on their core capabilities, which is making a great game.
With major partner builds underway, AQUA is actively sourcing even more game studio partners who are prioritizing player experience. For more information on how AQUA.xyz is helping game developers quickly deploy embedded marketplaces, please reach out to [email protected] or visit: AQUA.xyz.
Media Contact
Gabriel del Rio, GdR PR for AQUA.xyz, 1 3105008972, [email protected]
SOURCE AQUA.xyz
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