JMediaHouse Public Relations Named Agency Of Record For The Original CRUMBS Bakeshop
CRUMBS, the beloved NYC brand that pioneered gourmet cupcakes over 20 years ago enlists JMH to oversee its public relations strategy
NEW YORK, April 6, 2023 /PRNewswire-PRWeb/ -- JMediaHouse Public Relations, a modern-day boutique public relations and integrated marketing agency based in New York has been named PR Agency of Record for The Original CRUMBS Bakeshop aka CRUMBS, the brand that started the gourmet cupcake craze in the early '00s.
Fueled by their shared sweet tooth and a love for high-quality baked goods, Mia and Jason Bauer opened the first CRUMBS in New York in 2003, pioneering the modern bakeshop and paving the path for numerous sweets franchises that followed in their footsteps. CRUMBS' massive success and popularity, evident in the lines of fans outside over 50 locations across the country and millions of cupcakes sold, prompted the company's eventual sale in 2012. After changing hands and under its new management, CRUMBS' last store closed in 2016. Ten years following its sale and the Bauer's exit, in the midst of the waning pandemic and after some nostalgic soul searching, Mia and Jason made the decision to bring CRUMBS back to its roots and deliver their delicious cupcakes, new mouthwatering cookies and big smiles to everyone who could use a little something sweet.
Keeping up with the desires of today's consumers, CRUMBS cupcakes and their new cookie jar line will ship directly to doorsteps nationwide through the company's website, with same day delivery available where the CRUMBS story began in NYC through GoPuff. CRUMBS fans will also find their favorite cupcakes and cookies in supermarkets around the country starting with 300 ShopRites, and all Gristedes & D'Agostino's in NYC.
CRUMBS has engaged with JMH to build and implement a strategic earned media plan to further establish its relaunch into the DTC & CPG channels.
"We're excited to be working with Jason and JMediaHouse for our public relations needs," said Jason Bauer, Co-Founder of CRUMBS. "They have the experience and expertise of a large firm, delivered with the personal touch of a boutique firm. We know that they'll help share our story with the world in the best possible way."
"JMediaHouse is thrilled to have been chosen to lead the public relations strategy for CRUMBS," said Jason Geller, Founder & CEO of JMediaHouse. "JMH will leverage its industry-leading experience to produce and launch earned media campaigns for CRUMBS, covering company announcements, executive profiles, new product offerings and more."
For more information on JMediaHouse, its clients and the work they have done, please visit http://www.JMediaHouse.com.
About JMediaHouse LLC
JMediaHouse is a modern-day boutique public relations and integrated marketing agency based in New York. We specialize in PR campaigns for both established and emerging companies including, fitness, health & wellness, consumer packaged goods (CPG), health tech, retail, men's fashion, luxury goods and consumer lifestyle brands. Our PR and communications capabilities include traditional PR & media relations, positioning and messaging, thought leadership, marketing communication, strategic planning, digital media, crisis management, public affairs, spokesperson preparation and event management. We help our clients to create content and communicate their stories effectively to gain maximum exposure with an emphasis on a measurable return on investment.
About CRUMBS
Made by hand and baked with love since 2003, CRUMBS is the original bakeshop from husband-and-wife co-founders Jason and Mia Bauer, beloved from coast to coast for their gourmet and oversized cupcakes. Dessert lovers and CRUMBS fans everywhere can now order every nostalgic and delicious cupcake and cookie flavor online – from Squiggle to Red Velvet to Cookies & Cream – and have them delivered straight to their doorstep. For more information, visit originalcrumbs.com.
Media Contact:
JMediaHouse LLC
Jason Geller, Founder
[email protected]
Media Contact
Jason Geller, JMediaHouse, 1 2129200398, [email protected]
SOURCE JMediaHouse
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