Insurers Now Have A Game Changing Approach To Launch Responsive Campaigns and Gain Deeper Personalization with Generative AI Using Zelros' New Cherry Blossom Release
The new product release enables distribution leaders to create targeted dynamic campaigns within 15 minutes, and gain a new level of omni-channel personalization to accelerate client acquisition and retention
NEW YORK and PARIS, April 5, 2023 /PRNewswire-PRWeb/ -- Zelros, a pioneer in InsurTech providing insurers personalized product recommendations across channels, announces today the availability of their Cherry Blossom product release. This new release leverages Generative AI innovations available to help insurance leaders deliver more intelligent marketing campaigns and deeper personalized recommendations at the point of sale. This improved platform accelerates decision-making for distribution leaders and agents with smarter customer engagements across touch-points using enriched customer and risk data insights.
New Key Benefits Include:
The Next Frontier In Personalized Insurance with Generative AI
Zelros offers a comprehensive solution that combines the power of Generative AI, real-time analytics, and data management to enable marketing and sales teams to personalize messaging, questions, and recommendations to boost upsell, cross-sell, and retention along the customer lifecycle. Agents and producers also benefit from Zelros' new personalization capabilities at their fingertips (with next best message, questions and actions) when engaging with the customers by adding an intelligent layer to their CRM of choice. By integrating technology from OpenAI, the platform can automatically generate personalized content across channels–resulting in effortless and consistent customer and agent experience.
With this new release, Sales, Marketing and IT teams have access to real-time analytics dashboards, allowing them to measure the impact of their engagement strategies while optimizing data quality and identifying opportunities for data enrichment. This will help ensure data integrity, completeness and accuracy for more precise recommendations.
"Today, OpenAI is leveraging a type of reinforcement learning that uses human feedback to update and refine ChatGPT. And Zelros, an AI-based solution for insurers, is using reinforcement learning to deliver personalized advice to representatives and recommendations to customers" The Future Of Customer Insights Will Power Next Best Experiences" Forrester Report, March 2023, by Brandon Purcell.
Decrease acquisition costs and boost conversion performance
With Cherry Blossom, Zelros offers marketing and sales teams a brand new way to create live campaigns in less than 15 minutes. Zelros now offers the creation of personalized landing pages that will automatically and dynamically update itself with the right messaging, questions and recommendations based on the intent and signals data from prospective customers "in-market"; this will accelerate new lead acquisition and conversions for cross-sell, upsell or retention campaigns. The personalized landing pages also allows marketers to continually capture the next best customer preferences (known as Zero-party data) to enrich their client profiles in exchange for better experiences. Zelros takes on the heavy-lifting of lead qualification out of the hands of sales.
Additional data can now be easily accessed in Zelros Data Marketplace via APIs. Data insights such as risk data, weather data, customer preferences, life events and more can be used to holistically enrich customer profiles based on their risks and situations.
Christophe Bourguignat, CEO and Co-Founder of Zelros stated, "Generative AI has captured the attention of the world in just a few short months. With the release of Cherry Blossom, our goal is to embrace tech innovations responsibly and with purpose to continue to fuel our vision of helping insurers prevent and protect what matters to customers. I'm imagining a future with Generative AI where it will be used responsibly to reinvent the relationships between insurance companies and the consumers. So why not start now?"
Learn more about Zelros and their insurance targeted solutions at http://www.zelros.com.
For more information, please contact:
Myra Godfrey
PR | Zelros
914-517-1129
[email protected]
About Zelros
Zelros is a pioneer and award-winning InsurTech. Its recommendation engine solution is transforming insurance distribution and marketing by enabling a unique customer and agent experience through hyper-personalized insurance recommendations across channels. Zelros is trusted by some of the world's largest insurance companies, including BPCE Group, Crédit Agricole, Groupama, MAIF, Matmut, Baloise Group, AssurOne, Quility, Insurance Supermarket International (ISI) and Simpego to help them stay competitive, boost client acquisition and cross-sell revenue, and adhere to Responsible AI governance. Zelros is headquartered in Paris, France with offices in Canada and the US.
Media Contact
Myra Godfrey, Jaya Jaya Myra Productions, 1 3474764358, [email protected]
SOURCE Zelros
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