Email Success Academy is the only email marketing certification program specific to cannabis and hemp professionals - and it's completely free to enroll. The program was designed to help advance the cannabis industry by providing legitimate credentials and career growth opportunities for professionals working in and with the legal cannabis and hemp industries.
GUILFORD, Conn., April 12, 2023 /PRNewswire-PRWeb/ -- Cannabiz Media, the company behind the leading License Database of cannabis and help license holder data used to enhance sales and marketing strategies and enable financial analysis and reporting, has launched an online Email Success Academy offering the only email marketing certifications specific to cannabis and hemp professionals - and it's completely free of charge to enroll.
The certifications will help advance the cannabis industry by providing legitimate credentials and career growth opportunities for professionals working in and with the legal cannabis and hemp industries.
Upon completion of any course offered through the Email Success Academy and passing the final exam, students will earn a certificate of completion identifying them as a certified email marketing professional in one of four disciplines: technical, content, audience, and data and lead scoring. Once the four prerequisite courses are completed, students can complete the final comprehensive course naming them a Certified Cannabiz Media Email Marketing Professional. These credentials prove the individual's knowledge and abilities, which will open career and promotion opportunities as well as help hiring managers identify qualified candidates.
"The certification courses available through the Email Success Academy are open to anyone," explains Alyssa Gatto, Vice President of Marketing & Client Success for Cannabiz Media. "You don't have to be a Cannabiz Media License Database subscriber to enroll or earn any of the certifications. The course instructors use the License Database to demonstrate real-world application of many processes discussed in the courses. However, the concepts and material can be applied to any cannabis email marketing initiatives whether campaigns are being created and sent through the email marketing tool in the Cannabiz Media License Database or not."
All Email Success Academy courses are self-paced, so students can choose when and where they learn. The courses are free and useful for aspiring email marketers, professionals who want to update and enhance their skills, and people who are curious about current email marketing best practices and effective tactics in the cannabis and hemp industries.
At launch, five free certification courses are open to the public:
Email Marketing Technical Specialist Certification covers technical email marketing fundamentals such as deliverability, sender reputation, spam filters and triggers, send time optimization, spam laws, and more.
Email Marketing Audience Specialist Certification teaches students how to find the right people to send campaigns to, how to match message content to the audience, and how to create an email marketing strategy.
Email Content Specialist Certification explains how to write and design email marketing messages, including subject lines, message content, calls-to-action, design considerations, and linking do's and don'ts.
Email Marketing Data and Lead Scoring Specialist Certification provides instruction on identifying key performance indicators, tracking results, scoring leads, and qualifying leads.
Email Marketing Professional Certification is the ultimate credential available to students who have already earned their technical, audience, content, and data and lead scoring specialist certifications and want to learn how to apply their knowledge using the email marketing tools in the Cannabiz Media License Database.
"The instructors who developed and teach the Email Success Academy courses are true experts in email marketing," says Gatto. "Together, they have more than 40 years of experience in email marketing and are entrenched in modern day cannabis email activity, domain setup and reputation, as well as content that drives results. Students can feel confident that they're learning the most current information and best practices from highly experienced and recognized pros."
All courses available from Cannabiz Media's Email Success Academy include video instruction as well as downloadable presentation materials, free downloadable resources, and quizzes to review students' knowledge leading up to the certification exam. Students can take the exam multiple times and have unlimited access to the online course materials. In addition to receiving a certificate of completion, students who pass the final exam will receive a link to add the credential to their LinkedIn profile and a digital badge to add to their resume and social media profiles to show off their new credentials. They are also invited to join an elite online community of certified cannabis email marketing professionals where they can collaborate, brainstorm, get continued support from the Email Success Academy instructors, and stay up-to-date on the latest trends and best practices.
Visit the Email Success Academy here: academy.cannabiz.media
About Cannabiz Media
Cannabiz Media manages the leading License Database of cannabis and hemp license holder data containing verified information on over 40,000 licensed cannabis and 30,000 licensed hemp operations across the United States, Canada, and numerous international markets. Subscribers can access this data through an easy-to-use platform in multiple ways. Sales and marketing teams can find contact information for license holders, segment their target audiences, and then tap into a powerful email marketing tool. And financial analysts, investors, and legal advisors can leverage Cannabiz Intelligence to conduct comprehensive financial analysis, target mergers and acquisitions (M&A), and research valuations. Cannabiz Media was established in 2015.
Media Contact
Alyssa Gatto, Cannabiz Media, 1 7189715609, [email protected]
SOURCE Cannabiz Media
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