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BanaLogic Rebrands to BL Innovare: A New Era of Innovation Begins
  • USA - English


News provided by

BL Innovare

May 04, 2023, 14:05 ET

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BL Innovare, formerly known as BanaLogic Corporation, is proud to announce its rebranding after 19 years of groundbreaking innovation. The new brand identity reflects the company's growth and commitment to pushing boundaries with cutting-edge solutions. BL Innovare's updated logo and color palette, featuring black and white with a silver gradient and brick red accent, conveys strength, passion, and energy. The rebranding embodies the company's vision for the future, reflecting a continued focus on meeting the changing needs of customers worldwide with innovative solutions involving cameras, lasers, artificial intelligence, and sensor-based technologies.

MARKHAM, Ontario, May 4, 2023 /PRNewswire-PRWeb/ -- We are thrilled to announce that our company will undergo a rebranding after 19 years of success. On May 5th, 2023, we will publicly launch our new brand identity, BL Innovare, as our new operating name. This rebranding is aimed at refocusing our messaging and reflecting our growth as a company.

Our legal entity, BanaLogic Corporation, was founded on the principle of pushing boundaries and developing disruptive technologies to revolutionize the industry. Our updated logo and color palette embody a modern, minimalist aesthetic, featuring a black and white base with a silver gradient that represents our strength and robustness, complemented by a brick red accent that conveys our passion and energy. Our updated brand identity will be reflected in our new website, as well as our product and digital media marketing.

The name BL Innovare combines the initials of our former name with the Latin word for innovation, demonstrating our continued focus on creative problem-solving and cutting-edge solutions. This rebranding represents our steadfast commitment to innovation and pushing the boundaries of what is possible.

As we evolve, we want our brand to reflect our vision for the future and our dedication to meeting the changing needs of our customers. Our CEO, Carol Kilner, states that "We will remain committed to upholding strong ethical values and sharing our enthusiasm for innovation with our partners and customers around the world."

Looking forward, we are excited to continue exploring solutions involving cameras, lasers, artificial intelligence, and sensor-based technologies to enhance the workspace of tomorrow.

About BL Innovare

Founded in 2004 as BanaLogic Corporation, we specialized in providing Safety and Emissions testing equipment and software for vehicle inspections to government agencies throughout North America. In 2013, we introduced the Touchless Drive Thru Alignment Check system (FASTLIGN) to the automotive industry, becoming the first to offer this groundbreaking technology. Our company holds multiple patents for this technology.

Recently, we have expanded our line of automotive inspection technology solutions with the introduction of BODYGUARD, our Vehicle Damage Defender camera system. Designed to capture a vehicle's condition quickly and accurately with a 3-second scan, BODYGUARD has been successfully implemented in 12 different countries since its launch in 2020. For more information about our company and products, please visit http://www.bl.innovare.com.

Media Contact

Jennifer Dewar, BL Innovare, 1 9059437988 Ext: 303, [email protected]

SOURCE BL Innovare

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