Philadelphia Marketing Agency Continues to Realign Key Personnel As Expansion Continues
PHILADELPHIA, May 31, 2023 /PRNewswire-PRWeb/ -- i76 Solutions, a full-service marketing and technology agency based in Plymouth Meeting, Pennsylvania, a Philadelphia suburb, announced today the elevation of Alexa Minnick to Vice President, Marketing, effective immediately.
Previously serving as the agency's Director, Digital Marketing & Strategy, Alexa will now cultivate, strengthen and grow the agency's relationships and strategies across the complex, often-fragmented, multi-channel marketing landscape. As the role of traditional media continues to evolve and the world of digital becomes more complex and crowded, Mrs. Minnick will help balance and sharpen the marketing direction for the agency's roster of clients, introducing new tech in the AI and VR space as those platforms continue to evolve. Alexa will continue to report directly to and work closely with Drew Salamone, the agency's Founder and President.
"While she was running our digital practice, Lexi became the ultimate advocate for our agency clients by consistently evaluating new products and opportunities to help them reach their goals and stay relevant in the space. We're living in a truly remarkable yet challenging time from a marketing perspective. Advances in technology have never moved so quickly, with new social and AI platforms growing 5-10x faster than their predecessors - and most companies can't keep up. The marketing space is crowded and noisy, and only brands who pay attention to the role each layer plays in the ecosystem will be successful. Alexa's new role will allow her to take a holistic view of the opportunities available and ultimately guide our clients through the noise to reach their goals and objectives, in some cases, through brand new platforms and strategies.", said Drew Salamone, President of i76 Solutions.
In her new role, Lexi will focus on the evaluation of all marketing channels and opportunities in the areas of content, media, creative and technology - no matter their delivery platform or channel. She will become the voice of reason for our clients and serve as a bridge of information as marketing continues to evolve at a lightning pace.
"Marketing and advertising have been going through what appears to be an ever-evolving cycle of change and growth. Communications are becoming even more targeted, but also more fragmented. There is a ton of misinformation out there, and some things that were relevant just a few years ago are no longer part of the conversation. I'm excited to help guide our clients through the clutter and look across their entire marketing landscape as I step into this new role", said Alexa Minnick, as she takes the reigns of the VP of Marketing job at the agency.
Drew continued, "I have personally been obsessed with the new artificial intelligence space that's developing in real-time, right in front of our eyes. While this is uncharted territory for most, we have been experimenting with the role it can play in the marketing strategies we develop for our partners. This is an area that Alexa will continue to pay attention to and incorporate whenever an opportunity exists in conversations with our clients."
Alexa commented, "The adoption of data-powered technology and automation will help catapult our clients into new spaces. The integration of real-time data and attribution-modeling have become the standard at i76 Solutions. It's why we've built in-house tools like KPI Logic Engine, to allow us to work smarter and make decisions faster with a customized view of a client's holistic marketing performance. We're able to uncover areas of opportunity across the entire marketing funnel that lead us to strategic decision-making in real-time. I'm looking forward to putting lots of my attention into continuing to expand the agency's capabilities and focus in these areas."
Mrs. Minnick graduated with a degree in Marketing from Penn State University in 2014. She holds several digital marketing certifications from Google and oversees the agency's marketing and project teams.
ABOUT i76 SOLUTIONS
i76 Solutions is a full-service marketing and technology agency based in Plymouth Meeting, PA, a suburb of Philadelphia. The agency has been a long-time Google & Facebook Marketing Partner, working with medium-to-large sized businesses, corporations and organizations across the country for more than 10 years. i76 Solutions specializes in multi-location and franchise business marketing, home care marketing, experiential retail and non-profit advertising, and entertainment and hospitality marketing strategies. For more information about i76 Solutions, visit http://www.i76solutions.com.
Media Contact
Apollonia Vitelli, i76 Solutions, 1 8446526336, [email protected]
SOURCE i76 Solutions
Share this article