Datonics and Equativ Partner to Provide Marketers in the U.S. and Canada with Greater Ability to Reach Audiences Across Channels

Datonics data is made available in Equativ Buyer Connect and to publishers for PMP activation in Equativ's SSP across channels such as CTV, online video and display

NEW YORK, June 6, 2023 /PRNewswire-PRWeb/ -- Digital data pioneer Datonics and Equativ, a leading independent adtech platform, have partnered to provide marketers with greater ability to reach desired audiences across a myriad of channels including CTV, online video and display. The partnership enables Datonics data, including programmatic and CTV audiences as well as custom segments, to be activated by users of Equativ's buy-side platform Equativ Buyer Connect (EBC) and to publishers for private marketplace (PMP) activation in Equativ's supply-side platform (SSP). The data covers North America in both the United States and Canada.

Through this data integration, advertisers are able to combine audience segments across premium publisher inventory via EBC's digital ad curation platform. Advertisers have the ability to enhance campaign targeting and optimize campaign performance through more precise audience reach, making their media dollars even more effective.

"We are excited to be partnering with Equativ and expand the availability of our data across their platform and to advertisers who are looking to scale audiences and enhance campaign performance," said Michael Benedek, CEO, Datonics. "Third-party data remains a vital resource to brands for campaign enhancement, and this partnership reinforces our commitment to helping brands scale and grow while being wiser with media investments."

"During this time of great evolution within the programmatic ecosystem, we remain committed to helping marketers realize the best possible results with their campaigns. Our partnership with Datonics provides us the ability to strengthen our offering through their world-class data," said Julia Bemis, Director of Platform Partnerships, Equativ. "We are proud to add Datonics to our roster of premium data partners and extend additional benefits to our growing community of media buyers."

Datonics data is built on 300+ million monthly users, aggregated from a network of online websites and best-in-class specialty data partners, including 1,300 segments of search, intent, life-stage, behavioral, B2B, demographic, point-of-interest and past purchase segments. Datonics also offers an unlimited number of custom segments that can be built from keywords or location visits. Sample prepackaged segment categories include:

• Automotive
• Business and Industry
• Casual Dining
• Retail/Footwear
• Finance & Money
• Demographics
• Sports
• Career & Employment
• Internet & Software
• Shopping Intent
• Gaming
• Style & Fashion
• Car Rental
• Discount Clothes / Rack Stores
• QSR
• Tech Enthusiasts
• Home & Garden
• Education
• Electronics
• Clothing & Accessories
• Travel
• Retail/Department Stores

About Datonics:
Over a decade ago, Datonics pioneered the integration of audience data into programmatic platforms. Today, Datonics continues to innovate and enable thousands of companies to succeed with its world-class search, intent, life stage, behavioral, demographic, B2B and visitor location (point-of-interest) data. Datonics' audiences can be activated in programmatic, mobile, social and CTV environments. Datonics is a subsidiary of AlmondNet and sister company of next generation identity resolution leader Intent IQ. Datonics is headquartered in New York City with an R&D center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI) and the Association of National Advertisers (ANA). For details, please visit http://www.Datonics.com.

About Equativ
Equativ is a leading independent ad tech platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of 600 employees in 16 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfil the promise of advertising technology.

Learn more at Equativ.com

Media Contact

Gina Preoteasa, GBP Communications, 1 6468201048, [email protected]

SOURCE Datonics