Mellow Mushroom Pizza Bakers Selects Dunn&Co. as Creative Agency
Following an agency review, the Tampa-based agency is the renowned pizza chain's newest creative partner.
TAMPA, Fla., June 7, 2023 /PRNewswire-PRWeb/ -- Dunn&Co., named a Small Agency of the Year by Ad Age in 2022 and a leading independent branding, advertising and production agency, today announced that Atlanta-based Mellow Mushroom Pizza Bakers has joined its client roster. The pizza brand began its agency review in April with more than ten agencies. Dunn&Co. will provide creative execution, brand strategy, digital design, and media planning.
Mellow Mushroom is the originator of hand-tossed, stone-baked pizza, and has more than 160 locations in 19 states. Each Mellow Mushroom location maintains the fun, energetic and unique atmosphere that distinguishes Mellow Mushroom from the typical pizza restaurant.
The cornerstone of its menu is the stone-baked pizza featuring a crust made from all natural ingredients, including Appalachian spring water. In addition, each restaurant offers munchies, burgers, wings, salads, calzones, hoagies & sandwiches, and craft cocktails and local beers.
The pizza chain will celebrate its 50th anniversary in 2024 and has tasked Dunn&Co. both with building momentum leading up to their anniversary year, as well as creating a breakout campaign that effectively honors the occasion.
"As Mellow Mushroom approached its 50th anniversary, we recognized the opportunity to take our advertising to a new, creative place," says Anne Mejia, VP Brand Development, Mellow Mushroom. "In Dunn&Co. we have found an agency with a winning combination of strategy, creativity, and media savvy. We look forward to working with them on our first connected television campaign and a big milestone 50th anniversary campaign."
"We're incredibly excited. Mellow Mushroom is not only unlike any other pizza brand we've ever seen, they're unlike any other restaurant concept we've ever seen," said Troy Dunn, president and CCO. "Having this amazing loyal following is exactly the kind of brand that makes us salivate. Their commitment to an extremely unique identity, coupled with their stone-baked pizza is going to provide us with a very rich creative canvas on which we can communicate."
About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a Tampa-based branding, advertising and production agency. They provide award-winning creative solutions for clients worldwide, including GE Healthcare, Tampa Bay Lightning, Trivago, island of Bonaire, Baxter Healthcare, Checkers, Lazy Mountain beer, Grow Financial, State of Florida, AbbVie, Smokey Bones, Cru Hospitality, and Sabal Trust.
Info on Mellow Mushroom
Mellow Mushroom was founded in Atlanta, Georgia in 1974 and today operates in 19 states. Each Mellow Mushroom is locally owned and operated. For almost five decades, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment.
For more information about Mellow Mushroom Pizza Bakers and to view the full menu of munchies, salads, pizzas, calzones, hoagies and more, go to MellowMushroom.com, follow on Instagram @MellowMushroom, like on Facebook at Facebook.com/MellowMushroom, or follow on Twitter @MellowMushroom.
Link to Mellow Mushroom Menu Photos: https://www.dropbox.com/scl/fo/qjnmxafg64dree4nh3fy1/h?dl=0&rlkey=4a2kwijrwe2rdmk7mndl2dpj7
Media Contact
Bri Wagner, Dunn&Co, 1 813-350-7990, [email protected]
SOURCE Dunn&Co
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