2nd TOP COVID-19 SUMMIT: Quarantined Press Conference to Focus on Economic Reboot

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At the end of March, JOTO PR Disruptors kicked off the first press conference in a series known as the “TOP COVID-19 Summit: Quarantined Press Conference”—with a second event scheduled for this Thursday (May 21). The upcoming webinar will focus on “the economic reboot” and bring together a panel of experts from multiple industries to provide information, answers, solutions, and ultimately hope for many of the public’s and media’s questions surrounding the pandemic.

To satisfy continuous requests from our contacts and the media following our first press conference, the second is set to focus on the country’s economic recovery, getting back to work, and what’s next for society as it slowly steps into reopening amidst the pandemic,” Helms says

On Thursday, May 21, PR agency JOTO PR Disruptors will hold the “TOP COVID-19 Summit: Quarantined Press Conference”. From 2–3pm EDT, this one-hour webinar will focus on “The Economic Reboot” amidst the COVID-19 crisis—relying on expertise from a variety of industry experts within the healthcare, finance, technology and supply-chain sectors and led by Moderator Karla Jo Helms, Chief Evangelist and Anti-PR Strategist of JOTO PR Disruptors.

“To satisfy continuous requests from our contacts and the media following our first press conference, the second is set to focus on the country’s economic recovery, getting back to work, and what’s next for society as it slowly steps into reopening amidst the pandemic,” Helms says. “We put together a panel of leading experts who are able to provide their help, hope, and solutions.”

The topics and industry experts for this press conference will include:

  • The Healthcare Economy: Lisa Kennedy, Health Economist, Managing Principal, Innopiphany
  • Financial Recovery: Jeff Mount, President of Real Intelligence LLC
  • Technology Fuels the Economic Reboot: Mike McLaughlin, Chief Information Officer of Technologent
  • Supply Chain/Infrastructure – Moving the Country Past the Pandemic: Don Lefeve, President at Commercial Vehicle Training

“All of these industries are interrelated and interdependent. What is affecting one is affecting another in ways that we might not see,” Helms says. “Likewise, what is helping one could also help another. The leaders on this panel want to help.”

This is the second in a series of webinars, with the first hosted in March and featuring a panel of experts from the healthcare, supply chain, finance, technology, and eCommerce industries to discuss what was happening in regards to each panelist’s zone of expertise. This diverse group provided real-time information as consumers and businesses all over the world tackled pivoting and pushing forward during the novel coronavirus crisis. After the press conference, JOTO PR Disruptors put together a resource guide for consumers and businesses to include informative tools, data, and other resources from industry experts as discussed during and after the press conference.

As planned for this week’s and future press conferences, these events will continue to be more targeted and geared towards hearing from industry-specific experts to offer real-time insight, information, and solutions on their response to the current pandemic. During a time when it is needed arguably now more than ever, Helms stresses the importance of communication, which she says is critical in persevering through this crisis as a community.

“This is not the time to cut back on your communications. In all my years of crisis management, we operated on a primary principle: nature abhors a vacuum. And in a time of crisis, it seems that people tend to communicate less—do not fall into this,” Helms says. “Promote first, communicate foremost. You have to do this before you try to figure out or repair administrative lines. Then you get in a sense of the economy. Follow that order—as if you don’t, there won’t be anything to economize on.”

All are welcome to attend the second “TOP COVID-19 Summit: Quarantined Press Conference” webinar on Thursday, May 21 from 2–3pm EDT. For more information and to sign up, visit the event’s registration page.

About JOTO PR Disruptors: 
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JOTO PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JOTO PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JOTO PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JOTO PR is an established international public relations agency. Today, all JOTO PR’s processes are streamlined PR services that have become the hallmark of the JOTO PR name. For more information, visit http://www.jotopr.com. 

About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. 

Being an alumna of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances, and doing what it takes to excel. 

Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.

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Kimberly Zambrello
JOTO PR
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