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3 Solutions that Improve Higher Ed Enrollment Results: What Took 6 Partners Now Takes 1

3 Enrollment Marketing is Modern Marketing Built for Higher Education


News provided by

3 Enrollment Marketing, Inc.

Sep 26, 2019, 10:05 ET

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Modern Marketing Built for Higher Ed
Modern Marketing Built for Higher Ed

LOUISVILLE, Ky., Sept. 26, 2019 /PRNewswire-PRWeb/ -- As the 2019 NACAC National Conference begins today, many college and university admissions and enrollment professionals seek new solutions to improve their results.

The fact of the current higher ed environment is that it takes working with up to six service providers to assemble an enrollment marketing plan. 3 Enrollment Marketing, Inc. (3E) was built to change that.

“We live for this, bringing the passion of 100 years of experience to our work. We’re problem solvers, inspired to build solutions that meet student (and college and university) needs. And we’re cutting-edge when it counts, managing the growing complexities of recruitment.”

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"Marketing technology has increased 44-fold in the last eight years to support the rapid transformation in how we all—including students and families—consume information and make decisions. This is incredibly challenging to keep up with, particularly in an era of limited budgets, staffing, and marketing tech skills. 3E plans to move higher ed forward, faster," said James Rogers, CEO.

3E enables colleges and universities to partner with just one provider that does it all, producing modern marketing for a better return and better results, while also returning time to the days of busy enrollment and marketing leaders.

Founded by longtime industry expert Patricia Maben and visionary marketing and technology leader Jim Rogers, 3E modernizes higher ed marketing.

1. Modern approach
Every member of an audience comes to an institution from a unique perspective. 3E's persona-driven messaging enables students and those who influence them to build their own experience. Audiences also happen to be overwhelmingly engaging via smartphone—which is why the approach is not mobile-responsive: it's mobile-first.

2. Modern marketing
Other approaches are channel-driven and siloed: even if incorporating mobile, digital, social, email, print, and web, the strategies for each are parallel and not well-integrated. But audiences don't have experiences within channels; their experience must transcend them. 3E enables a single, seamless experience that crosses and integrates channels.

3. Modern technology and insights
While historical predictive modeling has been a cornerstone of enrollment for years, in an era of such tremendous change—in audience demographics, in access to information, in public perceptions—it lacks utility today. It's much more informative to look at real-time scoring based on personal engagement—and, as 3E does, shape the messaging a person receives based on their own engagement.

At 3E, this approach is overlaid onto the specific recruitment needs and enrollment objectives institutions must meet:

1. 3E Awareness: Building inquiries, interest, and engagement (Search 3.0)
This campaign engages students, parents, peers, and counselors where they are online and offline, delivering a 360-degree experience that invokes action.

2. 3E Conversion: Yielding and converting students at key decision points
A highly targeted campaign that engages students toward taking action at primary conversion thresholds: visit, application, deposit, and transfer.

3. 3E Advisory Services: Help when and where it's needed
As a partner with hundreds of years of experience in this industry, 3E can come off the bench and fill in to help an institution meet priorities. 3E Advisory Services provide a range of assistance that spans enrollment strategy to getting the details done now—such as e-mail, print, and digital copywriting.

To learn more about 3 Enrollment Marketing's solutions, visit https://www.3enrollment.com.

About 3 Enrollment Marketing
We are modern marketing built for higher ed. Enrolling a student is challenging—and as marketing channels grow and the technology solutions to manage them multiply, it's not getting any easier. In fact, it can take coordinating up to six vendors to try to build a comprehensive marketing plan. That's insanity. 3E stops the insanity and manages the complexity. We are difference makers.

https://twitter.com/3Enrollment
https://www.linkedin.com/company/3enrollment/

SOURCE 3 Enrollment Marketing, Inc.

Related Links

https://www.3enrollment.com

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