360 Blue Announces Expansion from the Emerald Coast to the Rocky Mountains

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The company acquires Book Breck, a boutique vacation home rental program in Breckenridge, Colorado

Book Breck is a small but exceptionally well-run operation that we feel comfortable branding as our own.

360 Blue, LLC is expanding its portfolio of luxury beach vacation home rentals on the Emerald Coast to include properties in Breckenridge, Colorado. The acquisition of Book Breck, a locally owned and operated business featuring luxury alpine vacation rentals, represents 360 Blue’s first move beyond the coastal vacation rental market in Northwest Florida.

“We’ve been actively looking for a company out West that would make a good fit for us,” said Ashley Horsley, co-owner and CEO of 360 Blue. “Earlier this year we finally found it. Book Breck is a small but exceptionally well-run operation that we feel comfortable branding as our own.”

360 Blue currently represents the largest collection of luxury vacation home rentals along Florida’s Emerald Coast, with a portfolio of approximately 575 properties. Book Breck now gives 360 Blue a foothold in the Rockies.

“The acquisition just makes sense for us,” said Horsley. “It’s good for our homeowners on the Emerald Coast and Breckenridge alike, as 360 Blue and Book Breck share the same feeder markets. It also extends our database, offering guests the best of the beach and the best of the mountains.”

Breckenridge is a world-renowned summer and wintertime vacation mecca. The ski area offers an enormously wide range of skiing and snowboarding terrain – from expansive family-friendly groomed trails to extreme “high alpine” terrain at nearly 13,000 feet.

During the summer and fall, the town is transformed into a hotspot for hiking, biking, fly-fishing and whitewater rafting throughout Summit County – and as an alpine venue for a variety of popular music and film festivals.

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