3 Ways Restaurants Can Impact Their Delivery & Takeout Business

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Ryan LaMirand, CEO of PrizeLogic, an industry leader in incentivized engagement, shares three examples of how restaurant and QSR clients have driven awareness and adoption of online ordering, home delivery and takeout

Challenging times foster innovation across all sectors

“In these uncertain times, restaurants and QSRs are quickly adapting their delivery and takeout model not only to bolster sales but for survival. Over the years we’ve had the great fortune of working with leading brands to develop marketing programs to drive awareness and adoption of these channels. I wanted to share a few of these Pre-COVID-19 examples with the hope that they can offer insight to restaurants and QSRs who are faced with the need to quickly evolve their business model,” said Ryan LaMirand, CEO of PrizeLogic.

Increase App Order Ahead & Delivery Usage, Purchase, and Adoption
McDonald’s “The Golden Shamrock Shake Sweepstakes”
Celebrating the release of its seasonal fan fave, the Shamrock Shake, McDonald’s rewarded customers who used its Mobile Order & Pay and McDelivery services with a chance to win an 18k gold embellished shake cup. To participate, customers simply placed a qualifying order for a Shamrock Shake or OREO Shamrock McFlurry through either channel to be automatically entered to win the coveted cup – with no need for a costly or time-consuming app update.

Stimulate Cross-channel Loyalty Sales and Order Ahead Functionality
Subway “Golden Token”
In another creative example of avoiding app integration (an operational headache for restaurants who want to move fast), Subway rewarded its customers using MyWay Rewards online, in-app, and in-store with a chance to instantly win gift cards. To participate, customers make a qualifying purchase with MyWay Rewards and receive an email with a unique URL that awards them an instant win game play and sweepstakes entry.

Build Awareness of Delivery Service Through Unique Prizing
Chili’s “Chili-fy Your House”
Chili’s gave guests a chance to “Chili-fy” their house so they could enjoy home delivery without missing the restaurant’s ambiance. To enter, guests answer a series of questions online, then 10 hand-selected finalists submit videos explaining why they should win the room redo. Chili’s then filmed the renovation process in the style of a home makeover show, complete with an exciting final reveal to the homeowner: https://www.youtube.com/watch?v=b_uUiU0PQmw

“Challenging times foster innovation across all sectors,” said LaMirand. “Some of these changes will have a lasting positive impact when things return to the new normal. Companies who continue to innovate will weather this storm and set themselves up for future success.”

About PrizeLogic
Founded in 2008, PrizeLogic is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience and insight to influence behavior more effectively across the customer journey. The PrizeLogic Engage Platform powers loyalty programs, sweepstakes, contests and rebate programs for clients such as MillerCoors, PepsiCo, Samsung and Capital One. For more information, visit http://www.prizelogic.com.

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Matthew Kates
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