4 Wheel Parts Launches Partnership with Leading Suspension Manufacturer Rough Country
In a move to strengthen their retail portfolio and broaden product offerings, 4 Wheel Parts (4WP) has partnered with leading industry manufacturer Rough Country Suspension Systems. Off-road consumers can now purchase Rough Country Jeep® and truck lift kits online and through select stores.
COMPTON, Calif., March 15, 2019 /PRNewswire-PRWeb/ -- 4 Wheel Parts (4WP), the global retail and installation leader in off-road parts and accessories, today announced a new partnership with leading manufacturer Rough Country Suspension Systems. Consumers can now purchase Rough Country Jeep and truck suspension lift kits online (http://www.4wp.com / http://www.4wd.com) and through select stores.
Rough Country Suspension Systems is well-known throughout the industry for their easy-to-install bolt-on lift kits for trucks and Jeeps. With affordable price points, their products are sought after by many new enthusiasts and considered gateway mods into the world of off-roading. All products are designed, engineered and built in Dyersburg, Tennessee and carry generous manufacturer warranties.
"We are incredibly proud and excited to add Rough Country to 4WP's roster of high quality, off-road brands," said Tim Watts, Category Director of Suspension and Performance for 4WP. "Rough Country offers excellent bang for the buck and fills a niche that will go over well with our customers.
"For years we have fielded consumer requests for Rough Country products," added Watts, "And now the industry's largest manufacturer of suspension lift kits and the industry's largest retailer/installer of suspension lift kits are partnering-up to create an unbeatable combination of value and service."
"We are very excited about its new relationship with 4WP," said Ken Dunn, CEO of Rough Country. "Between Rough Country's industry-leading lineup of suspension and vehicle personalization products, and 4WP's expansive retail reach and professional installation capabilities, we believe this partnership is a great opportunity for both companies to provide customers with an exceptional vehicle modification experience."
ABOUT 4 WHEEL PARTS: 4WP is a powerhouse in the growing $10-plus billion Jeep and truck accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. in 2016, 4WP sells and installs an extensive line of industry-leading aftermarket parts and accessories for off-road enthusiasts through 94 brick-and-mortar stores in North America and online at http://www.4WP.com and http://www.4wd.com. More than 500 aftermarket auto brands are offered through 4WP, including off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts and gear for the outdoor/camping lifestyle.
SOURCE Transamerican Auto Parts
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