420 Equity Labs, a Cannabis Social Equity Marketing Agency is Launched

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New agency provides BIPOC-owned cannabis businesses platform to share authentic stories

In 2020, events highlighted systemic racism, inequality, and biases long embedded into the fabric of the U.S. It was thought the booming cannabis industry would democratize business opportunities for all; instead, it offers little hope considering minimal resources allocated to BIPOC last year. In response, 420 Equity Labs today is announcing the launch of a full-service social equity marketing agency for BIPOC-owned cannabis businesses and organizations.

Cannabis and Social Equity
“The importance of social equity marketing for clients cannot be overstated, especially in light of how grossly underfunded BIPOC-owned cannabis businesses are,” said Lior Shapiro, a 420 Equity Labs co-founder. “We’re ready to help our clients and uplift them to be seen, heard, and understood.”

420 Equity Labs portfolio of content marketing services are tailored to the needs of cannabis clients with equity-related stories to share and clients who want to get serious about social equity. Services offered include online marketing, messaging and positioning, audio and video, website development, social media, and public relations. 420 Equity Labs provides an unparalleled set of genuinely tailored services to the needs of cannabis clients and the challenges of BIPOC. “420 Equity Labs is a vital resource for business and organizational leaders attempting to get a fair and equal footing in the cannabis industry,” said Lori Shepherd, a 420 Equity Labs co-founder. “We accomplish this by working with BIPOC-owned cannabis businesses to elevate their unique experiences, especially where social and racial equity, inclusion, and diversity are concerned.”

Three Founders … 40+ Combined Years of Marketing Excellence
The agency comprises three founders who have a combined 40+ years of corporate marketing, business services, nonprofit marketing experience, and a steadfast commitment to social and racial equity. They include Lior Shapiro, a marketing writer and social activist; Lori Shepherd, owner and founder of 25SecondsPR; and Sarah Ratliff, owner, and founder of Coquí Prose.

With the official launch of 420 Equity Labs today, the agency also announces two new clients: Zen Garden Organics; and the Diversity Portland and the Notational Diversity Cannabis Awareness Convention.

“Society is undergoing a great transformation where cannabis, race, and equality are concerned,” said a 420 Equity Labs co-founder, Sarah Ratliff. “What we’ve created with 420 Equity Labs represents this era in the most authentic way, and I couldn’t be more thrilled to work with Zen Garden Organics and the Diversity Portland and the Notational Diversity Cannabis Awareness Convention both of which represent real diversity, equality, and inclusion.”

420 Equity Labs is an Oakland, California, business-to-business and business-to-customer marketing agency that focuses on centering and uplifting businesses by helping them tell their social equity story. A secondary mission is to work with cannabis businesses with a serious, non-superficial (non-performative) commitment to social equity by helping them center BIPOC members of their communities and acknowledge the real and racist harm caused by the war on drugs policies.

To learn more, visit http://www.420equity.biz.

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