Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

46% of Gen Z Has Secured a Job or Internship Through TikTok


News provided by

Zety

Feb 11, 2025, 06:06 ET

Share this article

Share toX

Share this article

Share toX


New Zety report reveals how TikTok and social media are revolutionizing Gen Z careers.

GUAYNABO, Puerto Rico, Feb. 11, 2025 /PRNewswire-PRWeb/ -- Zety®, a career service dedicated to helping people improve their resumes and cover letters, has released the findings of its 2025 Gen Z Career Trends Report. The in-depth survey of nearly 900 Gen Z employees offers a deep dive into how social media, specifically TikTok, is reshaping career decisions and job search strategies for the generation that grew up online.

The results show how these digital platforms have become vital career resources for this modern workforce in 2025.

"Gen Z is not just using social media for entertainment—they're turning to it as a trusted career resource," said Jasmine Escalera, career expert at Zety.

Post this

Key Findings

  • 46% of Gen Z has secured a job or internship through TikTok.
  • 92% trust TikTok for career advice, yet 55% admit to following misleading advice on the platform.
  • 76% rely on Instagram for career content, over twice as many as LinkedIn (34%).
  • 95% say a company's social media presence impacts their decision to apply, with 48% citing DEI initiatives as the type of content that would increase their likelihood of applying.
  • Popular TikTok trends like Quiet Quitting (47%), Career Cushioning (48%) and Job Hopping (55%) continue to shape Gen Z's career mindset.
  • 48% feel social media creates unrealistic expectations about career growth and success.

Social Media as a Career Hub
Gen Z sees social media as an essential career resource, prioritizing platforms like Instagram and TikTok over traditional tools like LinkedIn:

  • The majority of Gen Z (76%) use Instagram for career advice and content, over 2x more than LinkedIn (34%), while 52% use TikTok.
  • Gen Z is also more likely to connect with peers, mentors or industry professionals on Instagram (66%) compared to LinkedIn (35%).
  • 46% have secured a job or internship via TikTok – 56% have done so on Twitter or X and 64% on Instagram.

The Rise of #CareerTok
TikTok has become a dominant platform for career advice and trends among Gen Z, offering a mix of valuable insights and controversial guidance. While 92% of Gen Zers trust TikTok for career advice, 55% admit they've followed misleading advice on the platform.

Gen Z has widely embraced TikTok career trends, including:

  • Job Hopping: Switching jobs frequently for better opportunities (55%)
  • Career Cushioning: Exploring backup opportunities while employed (48%)
  • Quiet Quitting: Only doing what's required (47%)
  • Bare Minimum Monday: Minimal effort to avoid burnout (42%)
  • Act Your Wage: Setting boundaries based on pay (37%)
  • Rage Applying: Mass applications after frustration (21%)

Career Content Preferences
From job search tips to DEI initiatives, Gen Z is drawn to social media content that provides tangible value, personal stories and a sense of connection.

They're interested in material that's practical, relatable and connected to their values. The type of content they engage with most includes:

  • Job search resources (e.g., job postings, resume and interview tips) (60%)
  • Career advancement advice (e.g., networking tips, professional development) (61%)
  • Personal experiences (e.g., success stories, day-in-the-life videos) (57%)
  • Workplace culture insights (e.g., company reviews, DEI initiatives) (50%)
  • Industry trends and updates (e.g., emerging job market trends, AI topics) (41%)
  • Inspirational/motivational content (e.g., affirmations, work-life balance tips) (16%)

Social Media in Hiring
A company's online presence matters:

  • 95% of Gen Z consider a company's social media presence when deciding to apply.
  • Content highlighting company achievements (62%), workplace culture (61%), employee day-in-the-life videos (50%), DEI initiatives (48%) and job openings (43%) would increase their likelihood of applying.

Influence of Personal Branding
With 78% of Gen Z believing that employers review candidates' social media profiles as a critical part of evaluation, maintaining a polished and professional online presence is key amongst this generation.

The rise of career-focused influencers has further amplified this trend:

  • 75% of Gen Z follows multiple career-focused influencers or creators on social media.
  • 84% say the career influencers they follow are between the ages of 26-39, while 22% follow those under 25 and 12% follow influencers aged 40 or older.
  • 48% strongly agree that social media promotes unrealistic expectations about career growth or success.

"Gen Z is not just using social media for entertainment—they're turning to it as a trusted career resource," said Jasmine Escalera, career expert at Zety. "This generation is redefining how companies interact with potential employees, and social media is often the first place they go to get a sense of what a company stands for and how it aligns with their values."

For detailed insights on the 2025 Gen Z Career Trends Report, access the full study at zety.com/blog/genz-career-trends-report or contact Skyler Acevedo, at [email protected].

Methodology
The findings presented were obtained by surveying 896 U.S. respondents who are Gen Z employees (born between 1997 and 2012). The survey was conducted on January 14, 2025 using Amazon Mechanical Turk. Participants were queried about their social media usage, preferences and involvement in career-related trends, responding to various question types, including yes/no questions, scale-based questions gauging agreement levels, and questions that permitted the selection of multiple options from a list of answers.

About Zety
Zety is the leading career website providing the ultimate career toolbox to help everyone find their dream job. Fueled by the best career experts and a community of millions of readers, Zety shares a range of innovative resume templates, expert advice, and resources to empower job seekers at every stage of their career journey. Launched in 2016, Zety has helped millions of job seekers across the globe find employment. With a rapidly growing community of more than 40 million readers, Zety is regarded as "the best online resume builder" on the market and has been featured in Fast Company, CNBC and Forbes, among many others. Follow Zety on Facebook, LinkedIn, and X to stay connected and receive the latest updates.

Media Contact
Skyler Acevedo, Zety, 3472927178, [email protected], zety.com

SOURCE Zety

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.