48% Of 86,000 Brokerages In The U.S May Fail In The Next 2 Years
According to the National Association of Realtors - a body of 1.3 million members - 48% of 86,000 real estate firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years. TruConnect Real Estate has come up with a solution!
FALLS CHURCH, Va., Dec. 3, 2019 /PRNewswire-PRWeb/ -- Studies have shown that 98% of home buyers now start their research online before approaching a real estate professional and 71% of them settle for the first agent they connect with.
Looking at these statistics, you would think it's safe to assume that real estate brokerages are heavily vested in technology and digital marketing but the truth is far from it. According to the National Association of Realtors - a body of 1.3 million members - "48% of 86,000 real estate firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years." This is an unacceptable state for the $80 billion industry.
If the American Real Estate wants to succeed, it's going to need a 21st-century miracle and the miracle we're talking about is Technology. It empowers people to do more with less, ratcheting up their fundamental capabilities to a higher level.
Granted that there are some heavy hitters in the industry such as Zillow and Realtor.com, they stand unsuccessful in understanding Real Estate from the Realtor's and broker's point of view.
Let's take Zillow on one hand and OpCity on the other. Lately, Zillow has been playing around with few creative models but overall it still charges an upfront fee and locks realtors in a contract whether the agent gets to close a deal or not whereas OpCity (Owned by Realtor.com) has a better business model where it charges agents upon successful closing however the referral fee is 35-38% and no guaranteed leads.
Here is where a frontrunner in implementing technology and chopping off the diffidence comes into play - TruConnect Real Estate.
Deeply vested in the agent's win, TruconnectRE.com not only provides them with substantial leads but also offers a turnkey solution to the problems they are currently facing. With its data-driven, human-powered approach, TruConnect Real Estate provides the agents with advanced software to manage and track the leads provided. While doing all this, it also customizes marketing material for the agent and furnishes an all-in-one platform for the real estate agent. The best is yet to come - TruConnectRE only charges agents a 25% referral fee subsequent to a closing! Yes, that's right. They only pay referral once the lead provided to them has matured!
With its progressive approach, TruConnect Real Estate does all the ferreting around for the realtor by generating thousands of real estate leads from around the world. And it doesn't end at that. They call the turnout, filter, and ensure recurrent follow-ups until they find the ideal client for an agent to take up. In doing so, they not only increase efficiency and save costs but also put the monotonous task of calling leads aside for real estate agents - freeing up time for the agent to focus on the latent buyer.
TruConnectRE saves the agent's bacon by helping them finalize and close 2 to 5 times the deals they close working on one from the ground-up. Agents are introduced to pre-screened and committed clients, leaving them to form a relationship and proceed to seal the deal.
Owing to its capability to see the problem from the real estate professionals' perspective, TruConnectReal Estate has become the Robinhood of the Real Estate Industry, making headway with technology-oriented solutions for 48% of the 86,000 brokerages all across America.
SOURCE TruConnect Real Estate
Share this article