4medica Names Jorge Nobregas to Newly Created Position of Senior Vice President of Sales

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Healthcare IT sales executive brings 30 years of building and leading sales organizations to drive profitable growth across multiple healthcare verticals

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“We’re fortunate to have Jorge join our team,” said Gregg Church, president of 4medica.

4medica ® today announced that Jorge Nobregas, CCVT, RDCS has been appointed Senior Vice President of Sales to lead national sales initiatives targeting accountable care organizations (ACOs), health information exchanges (HIEs), health system and hospital-based labs, and commercial labs.

In this newly created position, Nobregas will direct 4medica’s sales team spearheading strategic sales development, market and competitive analysis and innovative sales strategy implementation for the company’s clinical interoperability, big data management and laboratory revenue cycle management solutions.

“We’re fortunate to have Jorge join our team,” said Gregg Church, president of 4medica. “4medica celebrates its 20-year history as a private company, organically funded and profitable, which is unique in our industry. We’ve come a long way developing 100 percent cloud native solutions rather than stay focused on conventional systems to elevate our market opportunities and growth. Jorge’s three decades of hands-on experience building software sales teams, coupled with his vast knowledge of business, technical and clinical technologies across multiple healthcare verticals, is fundamental to the value we bring to our clients.”

A 30-year health IT industry veteran, Nobregas started his career in clinical cardiology earning three clinical cardiology credentials. He spent nearly a decade with Orion Health, Inc., leading profitable growth of big data SaaS solutions providing analytics, population health, health information exchange, and integration engine capabilities. Most notably, Nobregas was part of the sales team that grew the company from 100 employees and $50 million in annual revenue to more than 1,200 employees, $150 million in annual revenue and in over 30 countries.

Nobregas also served in sales executive leadership positions at Siemens Healthineers, Discharge 1-2-3 for emergency department clinical systems, National Digital Medical Archive, Initiate Systems, Sentillion and Siemens.

“4medica is a fast and agile innovator and market leader whose business model aligns with current day economics of value-based care,” remarked Nobregas. “While many companies say they are committed to partnering with customers, 4medica is the only company that I know of that actually shares risk with their clients, deemed the essence of a true partnership. Each and every customer is valued by the entire organization, and it’s great to see how the entire 4medica team rallies around their successes. I’m excited to help expand 4medica’s exceptional performance.”

Nobregas earned a bachelor of arts degree in business administration from Florida International University in Miami. He is a registered cardiac sonographer accredited by the American Association of Registered Diagnostic Medical Sonographers and has obtained the Series 6 and Series 66 licenses from the Financial Industry Regulatory Authority (FINRA).

Journalists: Click here to download Jorge Nobregas’ photo.

About 4medica
Guaranteeing an unprecedented 1% patient record duplication rate, 4medica® solves data integrity and financial challenges to minimize patient safety and other clinical risks and achieve true clinical interoperability and transparency for patients. Our Big Data Management and Clinical Data Exchange cloud solutions help healthcare organizations facilitate patient identity management and data exchange to ensure the right data is captured at the right time, the first time. 4medica's Perfect Order for Perfect Payment™ ensures labs and imaging centers get paid by integrating high-volume revenue cycle management services throughout the entire order management process. 4medica has processed up to 6 billion clinical results representing more than 70 million patient identities. The company connects 40,000-plus physicians to hundreds of ACOs, HIEs, HINs, hospitals, health systems, laboratories, radiology imaging centers and payers nationwide. Learn more at http://www.4medica.com.

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Gregory Church

Angela Jenkins
Angela Jenkins & Associates
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