5 Brand Awareness Strategies To Use in 2020 -- Plus, Top Branding Agencies, According To Branding Agency Rating Platform

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Podcasts, purpose-driven campaigns and cobranding identified as some of the top brand awareness strategies of 2020. TopBrandingCompanies.com shared the top 5 strategies to employ and branding agencies to hire to reach a greater audience and increase brand retention this year.

With nearly 90% of marketers using Facebook in their branding efforts, 87% of them using video marketing and 80% using email to increase customer and brand retention, the digital space is becoming noisier and more difficult for brands to penetrate.

TopBrandingCompanies.com identified the most effective branding strategies to employ and the top companies to hire to reach greater audiences in 2020.

The top 5 brand awareness strategies are:

1. Purpose-driven campaigns centered around community building to appeal to the audience’s need for belonging
2. Cobranding as a symbiotic way of reaching larger audiences through a similarly positioned, non-competing brand
3. Storytelling as a means of humanizing the brand and differentiating it from the competition
4. Podcasting as one of the underexploited channels with a growing and loyal follower base
5. Referral programs to incentivize brand advocacy among happy customers

To help brands stand out in the increasingly competitive digital space, TopBrandingCompanies.com has also ranked the best branding experts to hire in 2020.

The top branding agencies are:

1. Simply Explainer (Aimviz)

Simply Explainer is a video production company that combines storytelling with superior animation styles to create highly engaging explainer videos. The company works with businesses across industries, helping them increase brand awareness, build interest and grow conversion rates.


2. DVS

DVS is a full-service digital marketing and advertising agency that uses both focused and omnichannel strategies to boost clients’ brand awareness. The agency helps clients across industries to identify the right channels and campaigns for maximum payoff.


3. Maracaibo Media Group

An award-winning team of New York-based public relations specialists, Maracaibo Media Group helps clients nationwide grow their brand awareness by identifying the stories that resonate and leveraging the company’s deep industry connections for greater reach.


4. Morad Media Inc.

Morad Media Inc., a Canadian creative digital agency, uses design, web strategy and digital marketing to help local and US clients build tailored brand awareness strategies for greater and better brand recognition.



BAERING is a team of communication strategists, public relations and reputation management experts who combine various marketing tactics to help clients reach greater audiences and improve brand retention.


6. Ahmed Alkooheji Communications
7. Art Fresh Inc.
8. Blaze PR
9. Blue Design Worldwide International Agency
10. Cappen
11. E29 Marketing
12. Evocreative
13. Incline Marketing Group
14. Kellenfol Advertising S.L.
15. Leidar
16. Midas PR Group
17. Peterman Design Firm
18. Print City Design Studio
19. 701 Creative
20. 6th Borough Agency
21. Studio Red
22. The Custom Packaging

Brands can view the best creative advertising agencies by location, team size, project budgets and average price rates on TopBrandingCompanies.com.

About Top Branding Companies: TopBrandingCompanies.com, a B2B marketplace connecting businesses with branding specialists, ranks the best branding design agencies by expertise, industry and location.

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Emma Debeljak
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