“If brands take the time to follow technical best practices, they will increase the likelihood that their video will achieve a high number of views and ultimately increase revenue.” - DesignRush Founder and Executive Director Gabriel Shaoolian
NEW YORK (PRWEB) March 05, 2019
Research shows that over 500 million hours of videos are viewed every day on YouTube.
That massive number alone shows that consumers crave video content and brands can benefit greatly by incorporating multimedia into their marketing tactics.
After all, 87 percent of digital marketers use video content in their strategies.
DesignRush.com, a B2B marketplace connecting brands with agencies, determined the top video production best practices of 2019.
By following these guidelines, brands will create successful video campaigns that captivate consumers, build brand awareness, and foster business growth.
The top 5 video production best practices include:
1. Find The Right Platform
Before they begin working on a video, businesses should first determine which platform will host their video. This will help to determine how the video will be shot, edited and produced, and influence any language and calls to action that surround the content.
Brands can place their videos on several platforms, such as:
- Online advertisements
- Television commercials
- And more!
To determine the medium that will help their video perform the best and reach their target audience, brands should examine the following things:
1. Who is our audience?
2. What channels are they active on?
3. What is the goal of the video?
4. What action do we want users to take?
2. Optimize Video Size
Once a brand determines which platform should host their video, they must optimize the video size and dimensions.
A smaller file size will allow a video to load faster and provide a seamless user experience.
In addition, various video dimensions perform better on various channels due to the particular mediums' algorithms.
For best results, brands should follow the following dimensions:
- 1280 x 720 for landscape video and portrait videos
- 4096 x 2048 for 360-degree videos
- 600 x 315 for landscape videos
- 600 x 750 for vertical videos
- 600 x 600 for square videos
- 320 x 180 minimum for landscape videos
- 240x240 minimum for portrait videos
- 1280 x 720 minimum for all landscape videos
3. Determine The Appropriate Length
Similar to how different platforms enable videos to perform better or worse, various video lengths influence overall performance as well.
Therefore, brands should define an optimal video length based on the platform it will be hosted on, the intended audience, and the overall objective.
Although brands should test their own content to see what drives the best return on investment, general video length best practices include:
- Instagram: 30 seconds to 1 minute
- Twitter: 30 seconds to 1 minute
- Facebook: 30 seconds to 2 minutes
- YouTube: An average of 4 minutes and 20 seconds
4. Include Calls To Action
Much like in other advertisements, branded video content should include calls to action to tell the viewer what the next steps should be in the buyer’s journey.
In fact, calls to action in videos are imperative. One study found that when users first watched a video then were presented with a call to action, conversions increased by 144 percent.
Brands shouldn’t just put the call to action within the video, either. Instead, they should be placed in the captions and video descriptions as well – along with applicable links – to generate valuable traffic.
5. Make Your Video Accessible For All Audiences
Online accessibility is growing in importance – and videos are no different. Adding automatic captions to videos can increase viewership by up to 20 percent.
In addition, many traditional consumers view videos without any sound. For example, 85 percent of videos are watched without sound on Facebook alone.
Adding accessible captions allows consumers to watch branded content anytime, which ultimately increases video circulation and impressions.
“Videos are quickly becoming the number one digital marketing strategy,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “If brands take the time to follow technical best practices, they will increase the likelihood that their video will achieve a high number of views and ultimately increase revenue.”
DesignRush’s Agency Listing section features the best local and global video production agencies. Some of the top video production companies from around the world include:
1. Beverly Boy Productions
Beverly Boy Productions is a full-service global video production company. They create multimedia video content for clients ranging from small mom and pop operations to Fortune 100 global brands. Their reach is as wide as their clients’ desire. Beverly Boy Productions can film a one-man band client interview in Manhattan in New York City, or a 20-person crew TV commercial in Chicago. Their clients rely on them time after time to deliver creative video production assets for their projects ranging from corporate video production to live streaming services.
Visit Beverly Boy Productions at: https://beverlyboy.com/
2. Block 8 Production
Block 8 is a visual creative agency. Innovating through corporate films, advertisements, features, music clips or documentaries, Block 8 always favors aesthetic filmmaking for every project. From ideas to post-production, their team masters each step of audiovisual production, as well as the latest picture and sound technologies. Block 8’s directors and technicians provide clients with their talent and experience for the whole production: Scripts, scouting, casting, storyboard, shooting, studio, motion-design, edition, VFX, color grading, sound recording, sound design, musical creation, sound mix, subtitles, graphic design, DCP, and more.
Visit Block 8 Production at: https://www.block8production.com/
3. Bold Content Video
Bold Content is a London-based video production company. They offer an in-house team of film specialists who can manage the video production process from concept through to completion. They are a creative production company that specializes in human interest films. Bold Content Video has a passion for pushing the boundaries of documentary storytelling. One example of this can be seen in their film ‘Drug Runner,’ which was recently named a Vimeo Staff Pick. Over the last five years, they have earned a reputation for their high-quality, creative productions which have gained them glowing client testimonials.
Visit Bold Content Video at: https://boldcontentvideo.com/
4. Clum Creative
Clum Creative is a video production company based in Cleveland, Ohio, serving marketing departments and entrepreneurs around the world. Their team of 16 produces corporate videos, animation videos, training videos, and more.
Visit Clum Creative at: https://clumcreative.com/
5. Corduroy Media
Corduroy Media believes there’s a lot more to good storytelling than having a snazzy phone in your pocket. And they should know. They have been telling stories through film, video, photography, and animation since 2003. Corduroy Media prides themselves on their ability to take a seed idea and build a story and a concept around it. They help their clients identify the story they want to tell, the story’s goal and key messages, and the best medium to transmit that story to the right audience.
Visit Corduroy Media at: https://www.corduroymedia.com/
6. 522 Productions
Every company has a compelling story to tell. 522 Productions’ mission is to uncover stories within their clients’ organizations and bring them to life. All successful videos start with a purpose. Before diving into production, 522 Productions works to understand a brand’s audience and determine how they can connect with them immediately. They do this by asking questions and listening to each brand’s answers. 522 Productions immerses themselves in their clients’ worlds so that, when they tell their story, they get it right.
Visit 522 Productions at: https://www.522productions.com/
7. Hound Studio
Hound Studio is a company which has already won the trust of customers and continues to improve the skills making outstanding projects in a big way. They like challenges and try to explain products in the most exciting way. Hound Studio’s video strategy helps their clients all over the world to boost their business and make a splash in their service offerings. Thanks to such cooperation, Hound Studio has already created more than 500 videos.
Visit Hound Studio at: https://hound-studio.com/
8. Image Studios
Image Studios offers integrated photography, video, and CGI services that exceed expectations and get results. Their dynamic productions have made them a leader in their industry, and an award-winning commercial and corporate media company. Image Studios makes it easy for brands to work with them. Their team of experienced creatives can handle the full production process, from concept to delivery. Content creation is Image Studios’ business, and they know it well.
Visit Image Studios at: https://www.imagestudios.com/
9. Jtwo Films
Jtwo Films is a full-service Philadelphia + Chicago based film and video production company that believes in one thing – the story is everything. Their award-winning creative team of producers, directors, writers, editors and graphic artists have been collaborating with brands, agencies and companies around the world to breathe life into their stories since 2009. Jtwo Films have created features, commercials, documentaries, branded content, corporate videos and more for clients such as ESPN, The United Nations, Johnson & Johnson, NFL, Comcast and Bacardi.
Visit JTwo Films at: https://www.jtwo.tv/
10. Left Productions
Left Productions creates, produces and distributes films on TV and online that generate revenues. Their clients include Publicis Groupe, Orange, Tag Heuer, Claudie Pierlot, Adidas, Universal, Sony, HEC Paris, Agnès B, JC de Castelbajac, LVMH, and more. LEFT is also the production company of 3èmeGauche, a leading broadband channel dedicated to music. In fact, over 500 artists have been featured in Left Productions’ videos, including Bastille, Ben Howard, Sebastien Tellier, The Kooks, and more.
Visit Left Productions at: https://www.leftproductions.com/
11. Melty Cone Video
Melty Cone Video is a video production company in NYC providing video content creation services. They produce all types of commercials, corporate, social, digital and mobile videos for all sorts of companies, agencies, brands, organizations, nonprofits, startups and businesses across all industries. Being a full-service video production company, Melty Cone Video makes videos from start to finish, from creative idea conception to final video delivery.
Visit Melty Cone Video at: https://www.meltycone.com/
For years, mindnapped has been creating films for companies, television and communication agencies. They provide comprehensive services for all aspects of film and video production. From conception to realization, from camera movement to post-production – clients obtain all services from one source. mindnapped is based in west Germany and works internationally.
Visit mindnapped at: https://www.mindnapped.com/
13. Muon Video
MUON is a video production firm in NYC that produces branded content, corporate videos, event coverage, animation, and live video streaming support. From its inception, MUON has provided incredible support for businesses by understanding their content needs, and delivering exceptional service.
Visit Muon Video at: https://www.muonvideo.com/
14. Orange St Films
Orange St Films started in 2008. They are a full-service, professional video production company with clients around the world. From TV commercials, music videos, and corporate marketing videos to full-length feature films, Orange St Films has done it all.
Visit Orange St Films at: https://www.orangestfilms.com/
15. Simple Story Video
Simple Story was founded in 2011 and has produced thousands of animation and live-action videos across several industries, from startups to Fortune 500 companies with varied clients such as Bell Media, CIBC, Shopify, Canada Council for the Arts, the International Labor Organization, Pitney Bowes, Citrix, Blackboard Inc., and the Government of Canada. As an industry leader in video production, their strategists and creators work to design bespoke video and digital content by establishing a meaningful connection with audiences through storytelling. Simple Story uses a creative approach with technical methodology to balance art and production to meet business objectives.
Visit Simple Story Video at: https://simplestoryvideos.com/
16. Skookum Films
Skookum Films is a film and video production company founded by filmmakers Kris Skovmand (Denmark), Nuno Sá Pessoa (Portugal) and Samuel Anderson (USA) in Lisbon, Portugal. The three filmmakers originally met at The European Film College in Denmark, where they developed their skills in filmmaking and their views on the world, interacting and working with other young artists from across the globe.
Visit Skookum Films at: https://www.skookum-films.com/
Sparksight is a homegrown success story. Founded in 2007 in Austin, Texas, Sparksight produces videos, events and design services for organizations around the world. They are 100% self-funded and organically grown with no one to answer to but their clients and themselves.
Visit Sparksight at: https://sparksight.com/
18. Spirinity Productions
Spirinity Productions is a full-fledged production company based in Los Angeles, CA. They take their clients’ visions from dream to reality by engaging top-level talent in film, production, video and photography. Spirinity Productions is passionate about their craft and look forward to working with brands on their upcoming projects. They are proud to be considered the best of the best in the sea of Los Angeles creative agencies.
Visit Spirinity Productions at: http://spirinityproductions.com/
19. Studio B Films Inc.
Studio B Films is a creative agency and full-service video production company. They are a team of writers, designers, animators, editors, gearheads, and filmmakers united under one roof by their love of storytelling. With over 20 years of experience partnering with brands and agencies, Studio B Films specializes in creating compelling and beautifully crafted stories to engage each brands’ audience.
Visit Studio B Films at: https://www.studiobfilms.com/
20. Switch Video Productions Inc
Switch Video Productions is a trailblazing marketing communications company, embracing new approaches as well as trusted techniques. Their experience and skill, having crafted over a thousand custom videos so far for clients worldwide, is unparalleled. Each project is unique, with visual solutions that vary widely depending on the goals of each client and the audience being reached. But the heart of every creative product remains the same: Simple characteristics of design and communication that foster enthusiastic engagement, every time.
Visit Swtich Video Productions Inc at: https://www.switchvideo.com/
21. Telideo Productions Inc.
Telideo is a Denver, Colorado-based video production company and animation studio with deep marketing, communication and go-to-market expertise. They specialize in producing original video and animated content for websites, campaigns, training, on-boarding, events, YouTube advertising and more.
Visit Telideo Productions Inc. at: https://telideo.com/
22. Verstiuk Production
Verstiuk Production is an animated video company serving startups, small and medium enterprises, and digital agencies. They create hand-drawn animations, motion graphics, 3D, and whiteboard videos to promote and explain their clients’ products or services.
Visit Verstiuk Production at: https://verstiuk.com/
23. Vibrant Media Productions LLC
Vibrant Media Productions focuses on creating customized, client-centric media that delivers ROI-driven results. Their goal is simple: To craft compelling visual content that will attract, inform, and entertain each client’s audience while simultaneously growing their brand. Vibrant Media Productions works closely with their clients to make sure that all of their projects reflect their unique voice. That’s how Vibrant Media Productions generates impactful and measurable results for every business.
Visit Vibrant Media Productions LLC at: https://vibrantmediaproductions.com/
Videorize has a genuine passion for producing great videos and has built a creative process that gets results. Couple that with great talent, and every client can feel confident that Videorize is the right company to take care of all of any brand’s video needs. They know there are a lot of choices out there but Videorize’s work speaks for itself and shows the quality and value that they offer - a fully custom-designed, clear and concise, professional video that fits any brand (and budget) to a tee.
Visit Videorize at: http://www.videorize.com/
25. Zane Productions
Zane Productions is an award-winning full-service video production company creating cost-efficient and affordable high-quality TV commercials, branded content web videos, corporate videos, and music videos. They work quickly and proficiently to deliver creative visuals that achieve their clients' goals.
Visit Zane Productions at: https://www.zane-productions.com/
Brands can view the best video production agencies by cost, portfolio, expertise, experience, rankings and more on DesignRush. Users can easily filter to compare video production companies and find the best video production firms that can create successful branded videos.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Video Production Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, and more.