Registration is now open for Vinitaly's newly updated wine selection event, 5StarWines – the Book 2025. The influential wine selection event is held every year in Verona in the buildup to Vinitaly, the most important international wine fair in the world. The 9th Edition of the selection brings together a prestigious panel of international judges to blind taste over 2,300 samples of wines from Italy and beyond, providing a unique platform for wine producers to reach a global audience of wine buyers and professionals.
VERONA, Italy, Jan. 2, 2025 /PRNewswire-PRWeb/ -- Veronafiere, in collaboration with Assoenologi, is proud to announce the 9th edition of 5StarWines – the Book, a premier event dedicated to celebrating and promoting Italian wine excellence. With over 2,300 wine entries from Italy and beyond, this event provides a unique opportunity for winemakers to connect with international buyers, professionals, and enthusiasts. Wines scoring 90 points or more during the rigorous three-day blind tasting process will be featured in the influential 5StarWines – the Book guide.
A unique opportunity for wine producers
Registering wines for 5StarWines – the Book provides producers with an invaluable opportunity to enhance their brand's presence on the market. Participation grants privileged access to exclusive industry tastings and promotion on Veronafiere's influential social media platforms, as well as being listed in the Vinitaly catalogue. Additionally, wines gain visibility on Wine-Searcher.com, a global platform for discovering wine prices and availability. The selection supports producers with a comprehensive marketing toolkit, including digital tasting notes, stickers, certificates, and other promotional resources. For top-performing wines, the benefits extend to participation in international tastings with buyers and experts, as well as podcast appearances that reach a global audience. These initiatives offer producers a valuable platform to maximize visibility, credibility, and recognition in a competitive market.
In addition to being featured in the Book, outstanding wines receive special Trophies awarded by the General Chairs of the event. The awards are presented during Vinitaly at a special presentation ceremony, further enhancing the recognition and visibility for winning producers. An exclusive masterclass and tasting of the top scoring wines in each category is held before the Award Ceremony.
A panel of internationally renowned judges
Each wine is meticulously evaluated by an international panel of sommeliers, wine writers, enologists, and other industry experts. This diverse group ensures a comprehensive and professional assessment, with quality, uniqueness, and marketability among the key criteria. Four General Chairs have already been confirmed for the 2025 edition, with Spanish Master of Wine Pedro Ballesteros Torres joining Robert Joseph, Bernard Burtschy, Daniele Cernilli and Andrea Lonardi MW as the leading judges.
General Chair Robert Joseph says, "I have chaired and been involved with well over 100 wine competitions, and there is nothing like this one. The knowledge and experience of the tasters, including many VIA ambassadors, Italian professionals and overseas buyers, is matched by impeccable organization. Our role as presidents is essentially to take a look at wines where there has been a significant difference of opinion, to ensure that justice is done, and to compare the 'best of the best'."
New Features for the 2025 Edition
The 2025 edition showcases a number of significant updates:
- Integration of Organic and Biodynamic Wines: As a notable change this year, the "Wine Without Walls" category will no longer be featured. This decision reflects an evolving focus within the event, emphasizing the importance of sustainability and natural winemaking as integral components of the wine industry, rather than separate categories.
- Registration Incentives: Exhibitors at Vinitaly 2025 and participants from the 2024 edition of 5StarWines – the Book can benefit from a special promotion: register at least four labels and receive one entry free.
Early bird registration, offering a 10% discount, is open until 27 January 2025, with final registrations closing on 24 February 2025. For more information and to register, visit the official event website. Don't miss the chance to showcase your wines and join the celebration of Italian wine excellence at 5StarWines – the Book 2025.
About: 5StarWines – the Book is the annual wine selection organized by Veronafiere, held in the lead-up to the biggest Italian wine fair in the world. The event is now in its eighth edition. 5StarWines – the Book is a blind tasting aimed at shedding light on wineries investing in the improvement of their products. During the event, a highly qualified panel of wine professionals will taste and score — using a 100-point scale — participating wines. In the 2024 edition, over 2,300 wines took part in the competition and 884 were selected for inclusion in 5StarWines – the Book. The Guide is a useful tool both on the promotional and commercial side. It introduces international buyers and wine lovers to new wine products of great value. It guarantees wine quality and it maintains and certifies their value at an international level.
Media Contact
5StarWines – the Book Media Dept., Veronafiere, +39 045 8101447, [email protected], https://www.vinitaly.com/en/awards/5starwines-the-book/
SOURCE Veronafiere
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